/* Start custom CSS for html, class: .elementor-element-f9a9539 */<style>
[all Claude CSS]
</style>

<script>
[schema]
</script>

<article class="popcorn-article">
[Claude layout]
</article>/* End custom CSS */
/* Start custom CSS for section, class: .elementor-element-0dc3907 *//* =====================================================================
   POPCORN CRM - BLOG ARTICLE STYLES
   Add this once to WordPress. Every article built from the template
   uses it. Edit colours here and every article updates.

   Where to paste it (pick one):
   - Elementor > Site Settings > Custom CSS (recommended), or
   - Appearance > Customize > Additional CSS

   Font: uses Poppins, which the site already loads.
   ===================================================================== */

.popcorn-article {
    --pc-purple: #5F0080;
    --pc-purple-dark: #45005d;
    --pc-lavender: #f5edf9;
    --pc-lavender-mid: #e6d2f0;
    --pc-orange: #ef9911;
    --pc-orange-soft: #fff3e0;
    --pc-black: #000000;
    --pc-text: #1f2328;
    --pc-muted: #4f5660;
    --pc-border: #e8e2ee;
    --pc-white: #ffffff;

    max-width: 1180px;
    margin: 0 auto;
    padding: 24px 20px 60px;
    color: var(--pc-text);
    font-family: "Poppins", Arial, Helvetica, sans-serif;
    font-size: 17px;
    line-height: 1.7;
    box-sizing: border-box;
}
.popcorn-article *, .popcorn-article *::before, .popcorn-article *::after { box-sizing: border-box; }
.popcorn-article img { max-width: 100%; height: auto; display: block; }
.popcorn-article a { color: var(--pc-purple); }
.popcorn-article h1, .popcorn-article h2, .popcorn-article h3 {
    color: var(--pc-black);
    font-family: inherit;
    font-weight: 700;
}

.pc-content { max-width: 800px; margin: 0 auto; }

.pc-kicker {
    margin: 0 0 10px;
    color: var(--pc-purple);
    font-size: 13px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.1em;
}

.pc-pill {
    display: inline-block;
    padding: 4px 14px;
    border: 2px solid var(--pc-purple);
    border-radius: 999px;
    color: var(--pc-purple);
    font-size: 13px;
    font-weight: 600;
    line-height: 1.5;
}

/* Breadcrumbs */
.pc-breadcrumbs ol {
    display: flex;
    flex-wrap: wrap;
    gap: 4px;
    margin: 0 0 20px;
    padding: 0;
    list-style: none;
    color: var(--pc-muted);
    font-size: 14px;
}
.pc-breadcrumbs li + li::before { content: "›"; margin-right: 6px; }
.pc-breadcrumbs a { color: var(--pc-muted); text-decoration: none; }
.pc-breadcrumbs a:hover { text-decoration: underline; }

/* Hero */
.pc-hero {
    position: relative;
    display: grid;
    grid-template-columns: minmax(0, 1.15fr) minmax(0, 0.85fr);
    gap: 32px;
    align-items: center;
    overflow: hidden;
    padding: 48px;
    border-radius: 28px;
    background: var(--pc-lavender);
}
.pc-hero::before, .pc-hero::after {
    content: "";
    position: absolute;
    border-radius: 50%;
    pointer-events: none;
}
.pc-hero::before { width: 420px; height: 420px; right: -120px; top: -140px; background: var(--pc-lavender-mid); }
.pc-hero::after  { width: 220px; height: 220px; right: 22%; bottom: -120px; background: var(--pc-purple); opacity: 0.12; }
.pc-hero-copy, .pc-hero-image { position: relative; z-index: 1; }
.pc-hero h1 {
    margin: 16px 0 0;
    font-size: clamp(34px, 4.6vw, 54px);
    line-height: 1.1;
    letter-spacing: -0.02em;
    font-weight: 800;
}
.pc-hero-intro { margin: 20px 0 0; color: var(--pc-muted); font-size: 19px; line-height: 1.65; }
.pc-meta {
    display: flex;
    flex-wrap: wrap;
    gap: 6px 18px;
    margin-top: 22px;
    color: var(--pc-muted);
    font-size: 14px;
}
.pc-meta a { color: var(--pc-text); font-weight: 600; text-decoration: none; }
.pc-hero-image { margin: 0; }
.pc-hero-image img {
    width: 100%;
    border: 6px solid var(--pc-white);
    border-radius: 18px;
    box-shadow: 0 24px 50px rgba(95, 0, 128, 0.18);
    transform: perspective(1200px) rotateY(-6deg) rotateX(2deg);
}

/* Quick answer + key takeaways */
.pc-quick-answer {
    margin-top: 36px;
    padding: 26px 28px;
    border-left: 6px solid var(--pc-purple);
    border-radius: 16px;
    background: var(--pc-lavender);
}
.pc-quick-answer-text { margin: 0; font-size: 19px; line-height: 1.6; font-weight: 600; color: var(--pc-black); }
.pc-key-points { margin: 18px 0 0; padding-left: 22px; color: var(--pc-text); }
.pc-key-points li + li { margin-top: 6px; }
.pc-key-points li::marker { color: var(--pc-purple); }

/* Contents */
.pc-contents {
    margin-top: 26px;
    padding: 24px;
    border: 2px solid var(--pc-border);
    border-radius: 16px;
}
.pc-contents h2 { margin: 0 0 12px; font-size: 18px; }
.pc-contents ol {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 10px 28px;
    margin: 0;
    padding-left: 22px;
}
.pc-contents li::marker { color: var(--pc-purple); font-weight: 700; }
.pc-contents a { color: var(--pc-text); font-size: 15px; font-weight: 600; text-decoration: none; }
.pc-contents a:hover { color: var(--pc-purple); text-decoration: underline; }

/* Article body */
.pc-article-body { margin-top: 50px; }
.pc-article-section { margin-top: 56px; scroll-margin-top: 110px; }
.pc-article-section:first-child { margin-top: 0; }
.pc-article-section h2 {
    margin: 0 0 16px;
    font-size: clamp(28px, 3.6vw, 38px);
    line-height: 1.2;
    letter-spacing: -0.015em;
}
.pc-article-section h3 { margin: 28px 0 8px; font-size: 21px; line-height: 1.35; }
.pc-article-section p, .pc-article-section li { color: var(--pc-muted); }
.pc-article-section p { margin: 0 0 16px; }
.pc-article-section ul, .pc-article-section ol { padding-left: 22px; }
.pc-article-section li + li { margin-top: 6px; }
.pc-article-section strong { color: var(--pc-text); }

/* In-body figure */
.pc-figure { margin: 30px 0; }
.pc-figure img { width: 100%; border: 1px solid var(--pc-border); border-radius: 16px; }
.pc-figure figcaption { margin-top: 10px; color: var(--pc-muted); font-size: 14px; text-align: center; }

/* Three cards */
.pc-three-cards {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 16px;
    margin-top: 28px;
}
.pc-info-card {
    padding: 22px;
    border: 2px solid var(--pc-lavender-mid);
    border-radius: 16px;
    background: var(--pc-white);
}
.pc-card-number {
    width: 40px;
    height: 40px;
    display: flex;
    align-items: center;
    justify-content: center;
    margin-bottom: 14px;
    border-radius: 50%;
    background: var(--pc-purple);
    color: var(--pc-white);
    font-weight: 700;
}
.pc-info-card h3 { margin: 0 0 6px; font-size: 19px; }
.pc-info-card p { margin: 0; font-size: 15px; }

/* Takeaway */
.pc-takeaway {
    margin-top: 36px;
    padding: 30px;
    border-radius: 18px;
    background: var(--pc-purple);
    color: var(--pc-white);
}
.pc-takeaway .pc-kicker { color: var(--pc-lavender-mid); }
.pc-takeaway-main { margin: 0; font-size: 26px; line-height: 1.3; font-weight: 700; color: var(--pc-white) !important; }
.pc-takeaway-small { margin: 8px 0 0 !important; color: var(--pc-lavender-mid) !important; }

/* Tip callout */
.pc-tip {
    margin: 28px 0;
    padding: 20px 24px;
    border-radius: 14px;
    background: var(--pc-orange-soft);
    border-left: 6px solid var(--pc-orange);
}
.pc-tip p { margin: 0; color: var(--pc-text); }

/* Steps */
.pc-steps { margin-top: 24px; padding: 0; list-style: none; border-top: 1px solid var(--pc-border); }
.pc-step {
    display: grid;
    grid-template-columns: 58px 1fr;
    gap: 18px;
    padding: 24px 0;
    border-bottom: 1px solid var(--pc-border);
}
.pc-article-section .pc-step + .pc-step { margin-top: 0; }
.pc-step-number { color: var(--pc-purple); font-size: 30px; line-height: 1; font-weight: 800; }
.pc-step h3 { margin: 0 0 6px; }
.pc-step p { margin: 0; font-size: 16px; }

/* Table */
.pc-table-wrap { margin-top: 24px; overflow-x: auto; border: 1px solid var(--pc-border); border-radius: 16px; }
.pc-table { width: 100%; min-width: 560px; border-collapse: collapse; }
.pc-table th, .pc-table td { padding: 15px 18px; text-align: left; vertical-align: top; }
.pc-table th { background: var(--pc-purple); color: var(--pc-white); font-size: 14px; font-weight: 600; }
.pc-table td { border-top: 1px solid var(--pc-border); color: var(--pc-muted); font-size: 15px; }
.pc-table td:first-child { color: var(--pc-text); font-weight: 600; }
.pc-table tbody tr:nth-child(even) { background: #faf7fc; }

/* Buttons */
.pc-buttons { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 22px; }
.pc-button {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    min-height: 48px;
    padding: 11px 22px;
    border: 2px solid transparent;
    border-radius: 999px;
    font-size: 15px;
    font-weight: 700;
    text-decoration: none !important;
    transition: transform 0.15s ease, opacity 0.15s ease;
}
.pc-button:hover { opacity: 0.9; transform: translateY(-1px); }
.pc-button-primary { background: var(--pc-orange); color: var(--pc-black) !important; }
.pc-button-purple { background: var(--pc-purple); color: var(--pc-white) !important; }
.pc-button-outline { border-color: var(--pc-purple); background: var(--pc-white); color: var(--pc-purple) !important; }
.pc-button-light-outline { border-color: var(--pc-white); color: var(--pc-white) !important; }

/* Inline CTA */
.pc-inline-cta {
    display: grid;
    grid-template-columns: 1fr 1fr;
    margin-top: 48px;
    overflow: hidden;
    border: 2px solid var(--pc-lavender-mid);
    border-radius: 22px;
    background: var(--pc-lavender);
}
.pc-inline-cta-copy { padding: 32px; }
.pc-inline-cta h2 { margin: 0; font-size: 26px; line-height: 1.3; }
.pc-inline-cta-copy p { margin: 12px 0 0; color: var(--pc-muted); }
.pc-inline-cta-visual { display: flex; align-items: center; padding: 28px; background: var(--pc-lavender-mid); }
.pc-inline-cta-visual img { width: 100%; border-radius: 12px; box-shadow: 0 12px 30px rgba(95, 0, 128, 0.18); }

/* Quiz banner */
.pc-quiz {
    display: flex;
    align-items: center;
    gap: 22px;
    margin-top: 48px;
    padding: 26px 30px;
    border-radius: 20px;
    background: var(--pc-purple);
    color: var(--pc-white);
}
.pc-quiz img { width: 72px; height: 72px; flex-shrink: 0; border-radius: 14px; background: var(--pc-white); padding: 6px; }
.pc-quiz-copy { flex: 1; }
.pc-quiz-title { margin: 0; font-size: 21px; font-weight: 700; line-height: 1.3; color: var(--pc-white); }
.pc-quiz-sub { margin: 4px 0 0; color: var(--pc-lavender-mid); font-size: 15px; }
.pc-quiz .pc-button { flex-shrink: 0; margin: 0; }

/* FAQ */
.pc-faq { margin-top: 24px; border-top: 1px solid var(--pc-border); }
.pc-faq details { padding: 20px 0; border-bottom: 1px solid var(--pc-border); }
.pc-faq summary {
    cursor: pointer;
    list-style: none;
    display: flex;
    justify-content: space-between;
    gap: 16px;
    color: var(--pc-black);
    font-size: 17px;
    font-weight: 700;
}
.pc-faq summary::-webkit-details-marker { display: none; }
.pc-faq summary::after { content: "+"; color: var(--pc-purple); font-size: 24px; line-height: 1; }
.pc-faq details[open] summary::after { content: "−"; }
.pc-faq details p { margin: 12px 0 0; }

/* Sources */
.pc-sources { margin-top: 40px; padding: 22px 24px; border-radius: 14px; background: #faf7fc; }
.pc-sources h2 { margin: 0 0 10px; font-size: 18px; }
.pc-sources ol { margin: 0; padding-left: 20px; font-size: 14px; }
.pc-sources li { color: var(--pc-muted); }

/* Author box */
.pc-author {
    display: flex;
    gap: 18px;
    align-items: center;
    margin-top: 40px;
    padding: 24px;
    border: 2px solid var(--pc-border);
    border-radius: 16px;
}
.pc-author img { width: 80px; height: 80px; flex-shrink: 0; border-radius: 50%; object-fit: cover; }
.pc-author-name { margin: 0; color: var(--pc-black); font-weight: 700; }
.pc-author-role { margin: 0; color: var(--pc-purple); font-size: 14px; font-weight: 600; }
.pc-author-bio { margin: 6px 0 0; color: var(--pc-muted); font-size: 15px; }

/* Main CTA */
.pc-main-cta {
    display: grid;
    grid-template-columns: 1fr 0.7fr;
    gap: 24px;
    align-items: center;
    overflow: hidden;
    margin-top: 62px;
    padding: 40px;
    border-radius: 28px;
    background: var(--pc-purple-dark);
    color: var(--pc-white);
}
.pc-main-cta .pc-kicker { color: var(--pc-lavender-mid); }
.pc-main-cta h2 { margin: 0; color: var(--pc-white) !important; font-size: clamp(28px, 3.6vw, 38px); line-height: 1.2; }
.pc-main-cta p { color: var(--pc-lavender-mid); }
.pc-main-cta-small { margin: 16px 0 0; font-size: 14px; }
.pc-main-cta-small a { color: var(--pc-orange) !important; font-weight: 700; text-decoration: none; }
.pc-video-link { position: relative; display: block; border-radius: 16px; overflow: hidden; }
.pc-video-link img { width: 100%; }
.pc-video-link span {
    position: absolute;
    left: 50%;
    top: 50%;
    width: 68px;
    height: 68px;
    display: flex;
    align-items: center;
    justify-content: center;
    padding-left: 4px;
    border-radius: 50%;
    background: var(--pc-orange);
    color: var(--pc-black);
    font-size: 24px;
    transform: translate(-50%, -50%);
    box-shadow: 0 8px 24px rgba(0,0,0,0.25);
}

/* Related */
.pc-related { margin-top: 62px; }
.pc-related-heading { display: flex; align-items: flex-end; justify-content: space-between; gap: 20px; }
.pc-related-heading h2 { margin: 0; font-size: clamp(28px, 3.6vw, 36px); }
.pc-view-all { font-weight: 700; text-decoration: none; }
.pc-related-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin-top: 24px; }
.pc-related-card {
    display: block;
    overflow: hidden;
    border: 2px solid var(--pc-border);
    border-radius: 16px;
    text-decoration: none !important;
    transition: border-color 0.15s ease;
}
.pc-related-card:hover { border-color: var(--pc-purple); }
.pc-related-tile {
    min-height: 110px;
    display: flex;
    align-items: flex-end;
    padding: 18px 20px;
    background: var(--pc-lavender);
    color: var(--pc-purple);
    font-size: 24px;
    font-weight: 800;
}
.pc-related-card:nth-child(2) .pc-related-tile { background: var(--pc-purple); color: var(--pc-white); }
.pc-related-card:nth-child(3) .pc-related-tile { background: var(--pc-orange-soft); color: var(--pc-black); }
.pc-related-copy { padding: 18px 20px 22px; }
.pc-related-copy h3 { margin: 0; color: var(--pc-black); font-size: 18px; line-height: 1.35; }
.pc-related-copy span { display: inline-block; margin-top: 10px; color: var(--pc-purple); font-size: 14px; font-weight: 700; }

/* HubSpot cost calculator promo */
.pc-calc {
    display: grid;
    grid-template-columns: 1.3fr 0.7fr;
    margin-top: 48px;
    overflow: hidden;
    border: 2px solid var(--pc-orange);
    border-radius: 22px;
    background: var(--pc-white);
}
.pc-calc-copy { padding: 30px 32px; }
.pc-calc h2 { margin: 0; font-size: 26px; line-height: 1.3; }
.pc-calc-copy p { margin: 12px 0 0; color: var(--pc-muted); }
.pc-calc-copy .pc-kicker { margin: 0 0 10px; color: var(--pc-purple); }
.pc-calc-stat {
    display: flex;
    flex-direction: column;
    justify-content: center;
    padding: 28px;
    background: var(--pc-orange-soft);
    text-align: center;
}
.pc-calc-stat p { margin: 0; }
.pc-calc-label { color: var(--pc-muted); font-size: 13px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.08em; }
.pc-calc-number { margin-top: 6px !important; color: var(--pc-black); font-size: 48px; line-height: 1; font-weight: 800; }
.pc-calc-sub { margin-top: 8px !important; color: var(--pc-text); font-size: 15px; font-weight: 600; line-height: 1.4; }
.pc-calc-note { margin-top: 12px !important; color: var(--pc-muted); font-size: 12px; line-height: 1.5; }

/* Spacing after cards and steps */
.pc-three-cards + p, .pc-steps + p { margin-top: 28px; }

/* Visually hidden (for screen readers and search engines) */
.pc-visually-hidden {
    position: absolute !important;
    width: 1px;
    height: 1px;
    overflow: hidden;
    clip: rect(0 0 0 0);
    white-space: nowrap;
}

/* Responsive */
@media (max-width: 860px) {
    .popcorn-article { padding: 16px 16px 45px; }
    .pc-hero, .pc-inline-cta, .pc-main-cta, .pc-calc { grid-template-columns: 1fr; }
    .pc-hero { padding: 30px 22px; gap: 26px; }
    .pc-hero-image img { transform: none; }
    .pc-three-cards, .pc-related-grid, .pc-contents ol { grid-template-columns: 1fr; }
    .pc-main-cta { padding: 30px 22px; }
    .pc-related-heading { flex-direction: column; align-items: flex-start; }
}
@media (max-width: 560px) {
    .popcorn-article { font-size: 16px; }
    .pc-hero h1 { font-size: 32px; }
    .pc-hero-intro { font-size: 17px; }
    .pc-quick-answer { padding: 22px 20px; }
    .pc-quick-answer-text { font-size: 17px; }
    .pc-step { grid-template-columns: 40px 1fr; gap: 12px; }
    .pc-step-number { font-size: 24px; }
    .pc-inline-cta-copy, .pc-calc-copy { padding: 24px 20px; }
    .pc-quiz { flex-direction: column; align-items: flex-start; padding: 24px 20px; }
    .pc-author { flex-direction: column; align-items: flex-start; }
    .pc-buttons { flex-direction: column; }
    .pc-button, .pc-quiz .pc-button { width: 100%; }
}/* End custom CSS */