Case Study:
How popcorn helped International Education Week increase their Return on Investment
About International Education Week
Antony runs an events company that has established International Education Week, supporting universities around the world.
![international education week logo case studies how popcorn helped international education week increase their return on investment](https://popcorncrm.co.uk/wp-content/uploads/2021/06/International-Education-Week-1-300x300.png)
What our customers say
I no longer need to pick up the phone anymore; I know who is ready to buy.
![antony adams how popcorn helped international education week increase their return on investment](https://popcorncrm.co.uk/wp-content/uploads/2021/06/antony-adams.png)
Antony Adams
Founder of International Education Week
The Problem
Antony knew he had a loyal customer base and was regularly communicating with them via MailChimp, where he was getting a good open rate. But he was not seeing any engagement or any actual sales.
The Solution
Antony started using popcorn to communicate with his contacts, allowing him to track engagement and activity across both his email and website. He could add notes, reminders – and more importantly automatically identify ‘hot’ prospects, backed up with powerful intelligence for targeting.
Over the next 2 months, it resulted in new sales (return on investment of 185:1) and a reduction in stress as he was able to predict exactly who was engaging. This freed a working day each and every week.
185:1
Return On Investment
One day a week freed
More free time
I no longer need to pick up the phone anymore; I know who is ready to buy.
![icons8-resume-website-500 crm icon](https://popcorncrm.co.uk/wp-content/uploads/elementor/thumbs/icons8-resume-website-500-pj7ffmlj5hxjm6r90a3jk3mk5o90sxpiupuwxvxips.png)
CRM
A simple to use CRM that joins up all your data
![icons8-conversion-500 pipelines filter icon](https://popcorncrm.co.uk/wp-content/uploads/elementor/thumbs/icons8-conversion-500-pj7fo358ntig3ugvlxqnzyrwmijy2vak0l88fjdyps.png)
Pipelines
A visual and easy way to manage your prospect
![icons8-r2-d2-500 r2d2 automation icon](https://popcorncrm.co.uk/wp-content/uploads/elementor/thumbs/icons8-r2-d2-500-pj7fg95npisfctuhcjul7xxmex5txo72xtikgj02kg.png)
Automation
Manage your workflow and contact engagement
![icons8-alarm-clock-500 alarm clock reminders icon](https://popcorncrm.co.uk/wp-content/uploads/elementor/thumbs/icons8-alarm-clock-500-pj7gme9644h7vgmt9rmg0b3l6tg915huqeg914inls.png)
Reminders
Never forget to follow up on an opportunity
![icons8-secured-letter-500 letter icon email marketing icon](https://popcorncrm.co.uk/wp-content/uploads/elementor/thumbs/icons8-secured-letter-500-pj7fekzzk4i2ps9v3tugsd44e9ec91k9djrhqth9mo.png)
Email Marketing
Nurture your contacts with personalised emails
![icons8-attract-customers-500 attract customers lead generation email marketing customer buying cycle](https://popcorncrm.co.uk/wp-content/uploads/elementor/thumbs/icons8-attract-customers-500-pj7gm13fgfz7cx5xelxo1ef4vf941e1m0lbgb9260w.png)
Lead Generation
Qualify your contacts based on their activity
![icons8-internet-500 internet website tracking icon](https://popcorncrm.co.uk/wp-content/uploads/elementor/thumbs/icons8-internet-500-pj7fjncodzfpa4wzj0o3833jn0fjqbo6qmbouhyw3k.png)
Website Tracking
Follow prospect activity from email to website
![icons8-browse-page-500 browse page landing pages icon](https://popcorncrm.co.uk/wp-content/uploads/elementor/thumbs/icons8-browse-page-500-pj7glgeza36w9hzyrczvijmzsy31c1rilqyrr5wtts.png)
Landing Pages
Clone and edit a landing page in seconds
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