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Simon Washbrook

HubSpot vs. Popcorn CRM—Which Is the Best Fit for Your Business?

Choosing the right CRM software can feel like navigating a labyrinth, especially when the options vary widely in features, complexity, and cost.

Today, we’re breaking down two popular choices: HubSpot and Popcorn CRM.

Both platforms offer unique advantages, but which one is the best fit for businesses looking to simplify their CRM without sacrificing functionality? Let’s dive in!

hubspot email marketing logo crm comparison

Ease of Use

hubspot dashboard
popcorn dashboard

HubSpot is renowned for its user-friendly interface, with a design that makes navigation a breeze for both beginners and experienced users. The platform integrates seamlessly with multiple marketing, sales, and service functions, providing a comprehensive toolset under one roof.

Popcorn CRM stands out for its simplicity and a dashboard that’s not just easy to use but also makes decision-making quicker and more efficient. It’s specifically designed for users who want the essentials of a CRM without the complexity of more intricate systems.

Setup Difficulty

difficult set up
easy to set up

HubSpot offers a smooth setup experience, with plenty of resources and onboarding help to get you started. However, its vast array of features might require a bit more time to configure, especially for larger teams or those looking to customize the platform extensively.

Popcorn CRM prides itself on being straightforward to set up. With fewer bells and whistles than HubSpot, it allows businesses to hit the ground running without a steep learning curve. This could be a huge plus for smaller teams or businesses that need a functional CRM up and running quickly.

Customer Support

large 24/7 customer support
personalised focused customer support

HubSpot provides robust customer support, including 24/7 live chat, email support, and an extensive library of tutorials and community forums. This comprehensive support network is ideal for businesses that anticipate needing assistance as they grow and evolve.

Popcorn CRM  may not match HubSpot in terms of the scale of its support services, but it offers effective support tailored to the needs of smaller, more focused teams. If you value quick, personalized responses over a wide array of support options, Popcorn CRM could be the better choice.


When it comes to pricing, HubSpot can be on the pricier side, especially as you scale up its capabilities and add more users. It’s a great investment if you’re going to use the breadth of its offerings.

Popcorn CRM, however, positions itself as an affordable alternative, especially for small to medium-sized businesses that need essential CRM functions without the hefty price tag. It’s an attractive option for businesses looking to maximize value while keeping costs down.

Target Audience

large companies

HubSpot is ideally suited for businesses that need a diverse range of marketing tools and have the bandwidth to leverage all that the platform has to offer. It’s perfect for those who are already familiar with CRM software but are looking for more extensive functionality.

Popcorn CRM, meanwhile, is excellent for businesses that find themselves paying for features they don’t use with other CRM platforms. Its straightforwardness is perfect for teams who need something easy to use and manage, allowing them to focus more on their business and less on navigating their CRM software.


In conclusion, the choice between HubSpot and Popcorn CRM largely depends on what your business needs most. If you’re looking for a robust, feature-rich platform that can handle a comprehensive marketing strategy, HubSpot is likely your best bet. However, if simplicity and cost-effectiveness are your priorities, Popcorn CRM offers a clear advantage with its user-friendly interface and straightforward functionality. Consider your team’s size, needs, and the complexity of the tasks you need from a CRM to make the best choice for your business. Happy CRM hunting!

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