The Small Business Alternative to HubSpot

Move every prospect from the first hello to a closed deal with a CRM that’s actually simple to look at – and even simpler to use.

4.9/5 on Google – Trusted by hundreds of UK small businesses  |  🇬🇧 UK-based support

Already looked at HubSpot?

Here’s what small businesses tell us made them switch to popcorn instead.

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Example comparison: popcorn vs HubSpot for a 3-user team

A 3-user team sending up to 3,500 emails and 1,000 WhatsApp messages a month — both within popcorn's standard allowances — pays £99 a month with popcorn. The same usage on HubSpot Marketing Hub Professional costs £702 a month (3-seat minimum) plus a one-off ~£2,370 onboarding fee — a saving of roughly £603 a month, or over £9,600 in year one once HubSpot's onboarding fee is included. Checkout our pricing page for more info - https://popcorncrm.co.uk/pricing-made-simple-and-transparent/

Figures exclude VAT. HubSpot figures are converted from their published USD pricing (~$1 = £0.79) since HubSpot doesn't publish GBP pricing for this tier. Use the calculator above for your own team size and usage.

popcorn vs HubSpot Calculator

popcorn vs HubSpot — Pricing Calculator

What would you actually pay?

Tell us your team size and usage — we'll show you popcorn vs HubSpot side by side.

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More than 20 users or higher volumes? Contact support.

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See how popcorn CRM compares to HubSpot, Zoho, plus many more:

One simple system for the whole customer journey

Designed for small businesses, the daily, marketing and sales dashboards work together as one connected system rather than three separate products, so you don’t have to piece everything together yourself.

Always know where you stand

The daily dashboard brings every lead, deal and follow-up into a single view, so that 90% of your daily tasks are covered.

Turn interest into leads, automatically

The essential marketing tools you need to capture and warm up new leads, so your pipeline fills itself before you've lifted a finger.

Never let a deal go cold​

Full visibility of your sales process, whether you're a one-man band or a team of 15, so you always know how your sales are performing and where you should be focusing your time.

What's inside

The features your current CRM probably doesn't have

All included in your plan. No add-on subscriptions and no upgrades to unlock them.

Switching made simple

Moving to popcorn is easier than you think

Every paid plan comes with our Enhanced onboarding, worth £99, free when you sign up within 14 days of your demo or sign up without a demo. Our UK team does the heavy lifting, so you can get back to selling.

  1. Step 1

    We import your data with you

    Bring one spreadsheet or export from your current CRM and we'll import your contacts together with you before your session, showing you the process so you can do it yourself next time.*

  2. Step 2

    40-minute one-to-one training

    A live walkthrough with a member of our UK team, so you and your team know exactly how to use popcorn day-to-day.

  3. Step 3

    Set up your pipeline and customer journey

    Practical advice on shaping your sales pipeline and customer journey around how your business actually sells, not a generic template.

*Your spreadsheet needs to be import-ready: clear column headings and data that's already in good shape. If it needs more than a few minutes of tidying, we'll ask you to clean it up before your session so we can make the most of your time.

  • UK-based team
  • No contracts
  • No setup costs
  • 4.9/5 on Google
Charlotte Thorp, Kinetic Communications

“Everything about popcorn is so simple yet effective. It’s exactly what we need!”

Charlotte Thorp
Kinetic Communications
Set up and seeing results in 15 minutes. Read the case study
Official FreeAgent partner

Your CRM and your accounts, finally working together

popcorn CRM is an official FreeAgent partner. Connect popcorn to FreeAgent and your contacts, deals and invoices stay in sync, so you can see who's paid, who's waiting and who to follow up, without switching between apps.

  • Contacts in sync

    Your customers stay matched between popcorn and FreeAgent, so you never type the same details twice.

  • Deals in sync

    Deals sync between popcorn and FreeAgent, so your sales pipeline and your accounts always tell the same story.

  • Invoices on the contact timeline

    See every FreeAgent invoice in your contact's timeline in popcorn, alongside their emails, WhatsApp messages and notes.

Not using FreeAgent? popcorn also integrates with all major accountancy software, so your customers stay connected whichever package you use.

Simple pricing structure

No Contracts – No Hidden Fees – No Setup Costs

You just pay for the people using popcorn – that’s it. Need more email marketing or WhatsApp reach as you grow? Add credits, only if you need them.

Free CRM

Free forever - Daily dashboard, up to 250 contacts, 1 sales pipeline, online support.

CRM - £59/month

1 user · Dashboard, marketing & sales tools (All features included), UK based phone support and onboarding support.

Common CRM questions from small business owners

Choosing a CRM isn’t just about how many features it has. It’s about whether it fits the way you actually work. Here are some practical questions about using popcorn to manage your customer journey, connect your sales and marketing, and grow without unnecessary complexity.

Most small businesses can switch to popcorn in a few hours rather than weeks. You export your contacts from your current CRM or spreadsheet, we import them with you, and a one-to-one training session gets you and your team using popcorn day-to-day. Kinetic Communications was set up and seeing results within 15 minutes.

Yes. Every paid popcorn plan includes our Enhanced onboarding free when you sign up within 14 days of your demo, or sign up without a demo. It includes importing one import-ready spreadsheet with you, a 40-minute one-to-one training session, and advice on setting up your sales pipeline and customer journey. Enhanced onboarding is normally £99.

You can import your contacts and their details from a spreadsheet or an export from your current CRM, including companies, notes, tags, deals and reminders. For the free import included with Enhanced onboarding, your spreadsheet needs clear column headings and data that’s already in good shape.

Yes. popcorn has no contracts, no hidden fees and no setup costs. You pay monthly for the people using popcorn, and you can cancel or downgrade at any time.

Your data belongs to you. You can export your contacts and data at any time, so you’re never locked in.

popcorn’s CRM plan costs £59 a month for one user, with all dashboard, marketing and sales features included plus UK phone support.  For example, a team of three pays £99 a month. Extra email or WhatsApp credits are only needed if you go beyond the standard allowance. All prices exclude VAT.

Yes. popcorn’s Free CRM is free forever, not a time-limited trial. It includes the daily dashboard, up to 250 contacts, one sales pipeline and online support. You can upgrade to a paid plan whenever you need more contacts, users or the marketing and sales tools.

Yes. popcorn connects to WhatsApp, so messages are saved against the right contact alongside their emails, notes and marketing activity in one timeline.

Yes. popcorn is a UK company and all support is provided by our UK-based team, in plain English. Phone support is included on paid plans and is available Monday to Friday, 10am to 4pm, excluding UK bank holidays, on 0121 318 8318.

popcorn stores your data on secure servers in the UK/EU and is GDPR compliant.” popcorn also includes GDPR and compliance tools to help you manage marketing consent for your contacts.

popcorn includes all three in one platform. Every paid plan includes contact management, sales pipelines, deals, reminders, quotes, email marketing, marketing automation, forms, landing pages, website tracking and reporting, with no add-on subscriptions.

Yes, for most small businesses. popcorn brings your contacts, follow-ups, sales pipeline, emails, WhatsApp messages and marketing in one system, so you can stop jumping between spreadsheets, inboxes and separate tools.

popcorn integrates with Gmail, Outlook 365 and WhatsApp, all major accountancy software including FreeAgent, and popular AI note takers, so your emails, messages, meeting notes and accounting information stay connected to your contacts. popcorn also connects to Zapier, which links it to thousands of other apps, so you spend less time on repetitive admin.

popcorn is built as a simpler, lower-cost alternative to HubSpot for UK small businesses. For example, a 3-user team pays £99 a month with popcorn, compared with around £702 a month for HubSpot Marketing Hub Professional, which also charges a one-off onboarding fee. popcorn has no contracts and UK-based support. You can compare your own costs with the popcorn vs HubSpot calculator.

popcorn stores your data on secure servers in the UK and is GDPR compliant. popcorn also includes GDPR and compliance tools to help you manage marketing consent for your contacts.