Free training: Converting contacts into customers

The best kept secret to successfully converting contacts into customers is simple: keep everything simple. The more complicated you make your processes and systems, the greater the chance that you or your team won’t use them. When that happens, opportunities get missed and sales are lost.

Here are my 5 (and a bit) steps for converting Contacts into Customers, quickly and simply.

Managing Your Customers

Congratulations, you’ve nurtured a Contact from being an anonymous name in your database right through to becoming a loyal Customer. So you can forget about them now, right???

Not at all. It is typically much cheaper to retain an existing Customer than it is to win a new one, so build yourself a Customer Management Cycle, just like your sales pipelines, and then map that into popcorn. This will help you not only retain your Customers, but turn them into advocates who can refer new business to you.

To do this, make sure your Customers are kept up to date with what’s going on in your business and, more importantly, that you’re telling them things they actually care about. Give them opportunities to upgrade or explore other products and services, ask them for referrals and keep in touch with them regularly, especially before their renewal date.

All of this can be mapped and managed using popcorn’s CRM, Sales Pipelines, Email Marketing and Reminders.