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Simon Washbrook

10 Common Email Marketing Mistakes

Since we keep in touch with our customers on daily basis answering questions, solving any technical issues and helping with marketing campaigns, we noticed some common email marketing mistakes that business owners and marketers make. Therefore we created an infographic for you that lists all of the mistakes and provides you with short descriptions of the problem. Have a look and make sure to avoid those mistakes in the future! Let us know what you think in the comments!

10 Common Email Marketing Mistakes Screenshot
10 Common Email Marketing Mistakes

10 Common Email Marketing Mistakes



  • Following up on click reports


Instead, you should be using lead scoring to identify reader patterns across both your Email and your Website so that you can see the bigger picture.


  • Rushing the proof reading process


Read, read and read again, then send your email to somebody else before sending it out. You’ll be amazed what you can miss from a simple typo to getting the message completely wrong.


  • Not sending a te3st Email


This is essential to manually check all of your links – especially the unsubscribe!


  • Forgetting your manners


Your first email to a reader should always be a ‘welcome’ one, telling them when and what you will be sending them.


  • Using generic email addresses


Sending your emails from a generic address will reduce your open rate – info@, enquiries@, etc… Which would you open first: dave@ or hello@?


  • Missing a Call to Action


Always include a Call to Action e.g. ‘Read More’, ‘Call’, ‘Click HERE’. Without this how does your reader know what you want them to do?


  • Skipping the Pre-Sending Checks


Pre-sending SPAM checks can be the difference between going straight to the SPAM folder and getting an enquiry.




Beware of including too much info and too many graphics – instead keep it simple and allow your reader to focus on the Call to Action.


  • Writing a verrry long Subject Line which is way toooo descriptive and tells your reader everything they think they need to know


So they won’t need to open your email!


  • Not bothering with landing pages


Landing pages with targeted information and a Call to Action can increase your conversion rates and drive traffic into your sales funnel.

Enjoyed this article? Comment below or read through our blog for more sales and marketing insights.

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10 Common Email Marketing Mistakes
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