10 Common Email Marketing Mistakes

• Following up on click reports

Instead, you should be using lead scoring to identify reader patterns across both your Email and your Website so that you can see the bigger picture.

• Rushing the proof reading process

Read, read and read again, then send your email to somebody else before sending it out. You’ll be amazed what you can miss from a simple typo to getting the message completely wrong.

• Not sending a te3st Email

This is essential to manually check all of your links – especially the unsubscribe!

• Forgetting your manners

Your first email to a reader should always be a ‘welcome’ one, telling them when and what you will be sending them.

• Using generic email addresses

Sending your emails from a generic address will reduce your open rate – info@, enquiries@, etc… Which would you open first: dave@ or hello@?

• Missing a Call to Action

Always include a Call to Action e.g. ‘Read More’, ‘Call’, ‘Click HERE’. Without this how does your reader know what you want them to do?

• Skipping the Pre-Sending Checks

Pre-sending SPAM checks can be the difference between going straight to the SPAM folder and getting an enquiry.

• OVERLOADING!!!

Beware of including too much info and too many graphics – instead keep it simple and allow your reader to focus on the Call to Action.

• Writing a verrry long Subject Line which is way toooo descriptive and tells your reader everything they think they need to know

So they won’t need to open your email!

• Not bothering with landing pages

Landing pages with targeted information and a Call to Action can increase your conversion rates and drive traffic into your sales funnel.