Case Study:
How popcorn drives more sales enquiries for Little Media Agency
About Little Media Agency
Little Media Agency is an award-winning creative social media agency based in Birmingham, offering social media management, advertising and training.
What our customers say
It's simple to use and on top of the usual reporting, it automatically generates pre-qualified prospects for our clients!
Sara Tomaszewska
Director, Little Media Agency
The Problem
Little Media Agency already had a database of prospects – but these were unused, and they were not generating sales opportunities for the agency.
‘We wanted to see the bigger picture around engagement, so did not want to use multiple entry-level products such as MailChimp or Google Analytics. This would leave our data disjointed.’
The Solution
Having a CRM at the heart of popcorn means we can track and score contacts across both our email and website, move the hot prospects into a visual sales pipeline, whilst providing insightful reporting.
Joining this up with organic/paid social media campaigns gave the prospects several touch-points that all pointed to the website, where popcorn was able to continue tracking engagement and drive more sales enquiries.
33%
Increased engagement based on email and website activity
Can see the bigger picture
No need for multiple products
It’s simple to use and on top of the usual reporting, it automatically generates pre-qualified prospects for our clients!
Features Little Media Agency uses:
CRM
A simple to use CRM that joins up all your data
Pipelines
A visual and easy way to manage your prospect
Automation
Manage your workflow and contact engagement
Reminders
Never forget to follow up on an opportunity
Email Marketing
Nurture your contacts with personalised emails
Lead Generation
Qualify your contacts based on their activity
Website Tracking
Follow prospect activity from email to website
Landing Pages
Clone and edit a landing page in seconds
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