Aaron identified that all the nice-to-have features in platforms like HubSpot and SalesForce would actually get in the way of him doing his job. This is why he chose popcorn: it purposefully only has the essential features a small business needs to grow and manage their leads. As he just needed to focus on trying to increase sales, not on using the software, this was the perfect fit. 

By using popcorn, he now has one place where he can quickly and easily manage all his leads (no matter where they came from). He can nurture individuals and targeted groups with templated email marketing in a matter of 3 clicks, quickly add follow-up reminders, and set up customised sales pipelines, so he always knows where every single prospect is at glance. The contact pop-ups also mean that in a matter of seconds he can quickly add or access customer notes, without disrupting what he is working on at the time. Not only this, popcorn’s automatic lead generation tools automatically track and identify the hot prospects in his contacts, and Aaron then goes on to typically convert 25% of them into appointments.

In addition, Aaron no longer need to worry about brand or language consistency, popcorn’s templates allow the Frank eXchange team to quickly send pre-designed letters to their contacts in a matter of a couple of clicks. 

Due to popcorn’s simplicity, Aaron has saved 2.5 hours a day in sales planning and admin, meaning that he now makes 25% more sales calls and has been a major factor in increasing gross sales by 300%, which he could not have done without popcorn.

In Aaron’s own words:

‘popcorn has removed the stress from customer communications, so I can focus on building customer relationships – I’ve increased my sales conversion rates, appointment bookings and close more applications – because popcorn only has the essential features I need, and because they are simple to use – I just love using it.