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Specifically for small businesses interested in CRM and prospect management

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Simon Washbrook

How To Improve Your Email Content

In this infographic we provide you with a checklist for your email content.

Every time you are about to send out an email, read it with our checklist on the side. This will highly improve your email’s copy and will likely lead to much better stats. Let us know what you think in the comments below and make sure to share this checklist with fellow marketers!

photo for email marketing content article displaying email marketing content checklist

How to Write Email Content

Insert Call To Action in Your Email Content

This is the most important part of any marketing as it tells your prospect what you want them to do. That being said it is often overlooked.You should make sure that it is relevant, compelling and links to a landing page that will drive your readers into your Sales Funnel.

Create a Sense Of Urgency To Emails

Lets face it, the objective of most Email Marketing is to increase Sales by creating a sense of urgency in your call to action, prevents your readers from putting off what it is you want them to do. Try adding a timescale such as “Only one day left”! A deadline is a powerful psychological motivator that kick starts the readers fear of missing out and will boost your conversion rate.

A Picture=1000 Words of Content

A well chosen image can have fare more impact than a page of text, as the majority of readers simply scan Emails. So make it easy for them by using a eye catching image that supports and highlights your message.

Less Email Content is More

Especially when your readers are scanning content, try cutting out pretty much everything apart from 2 or 3 descriptive bullet points with a ‘read more’ at the end that links to your blog… Google have been successfully doing this for the past few years!

Added Value Content To Emails

Instead of creating sales materials, try creating free content that builds trust and confidence with your readers ,such as ‘how to guides’ and ‘top tips’ this establishes you as an expert in your field and moves your customers buying decision away from price and back to your brand values.

Keep Your Fingers on the Pulse

Watch industry Blogs on Social Media, to help you understand what it is that your prospects are looking at or having problems with, as it provides hot topics that you know are going to get your newsletter noticed…

To the Point!

Always keep your copy clear and concise, as the easier and quicker it is for your prospect to understand what it is that you want them to do, the more likely it is that they will do it!

Animate Your Email Content

Don’t worry, I’m not talking about full blown Disney cartoons – just use a bit of movement, like making the ‘Call to Action’ button jump or make something happen next to an important area to catch your reader’s eye.

Personal Text Only

Sending occasional Emails that looks and sounds like it has come from you personally usually gets brilliant conversion rates as your prospects do not think that they are being mass marketed to. This is a brilliant trick, just don’t do it too often…

Nobody is Perfect

So often I meet Business Owners that insist on writing the perfect piece of copy and end up missing deadlines or even worse, never sending anything out. Look at each article you write as a stepping stone to get you closer to your goal, and always Test measure so that you can improve each time and have confidence that you are delivering content that is genuinely ‘Brilliant’.

popcorn is a smart, easy-to-use and efficient platform that not only helps you compose beautiful emails and newsletters but also helps you manage your sales funnels and leads. If you would like to test popcorn and see if it could help improve your email marketing game, you can sign-up for the free trial here.

Enjoyed this article? Comment below or read through our blog for more sales and marketing insights.

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