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Specifically for small businesses interested in CRM and prospect management

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SMEs operating in B2B markets often face the dilemma of whether marketing channel they should choose: LinkedIn vs email marketing. We therefore decided to compare both channels and show strengths of both LinkedIn or Email Marketing. And while there are definitely some differences between both platforms, remember that the multi-channel approach is the best.

LinkedIn vs Email Marketing: What Are Their Strengths?

In brief, when choosing LinkedIn or email marketing, LinkedIn is a brilliant tool for your initial prospecting, but once you have converted the contact into a prospect, email marketing is a really powerful way of nurturing and identifying sales behaviours, which will increase the total number of enquires that you generate.

If you can decide to concentrate more on LinkedIn this doesn’t mean you should completely abandon LinkedIn or Email Marketing!

So two amazing tools for marketing your business and generating sales prospects, but which platform should you choose?

screenshot of comparison between linkedin vs email marketing

LinkedIn vs Email Marketing

LinkedIn

Email Marketing

Finding and identifying new prospects
Prospecting tools to identify sales

Generating general brand awareness

Manage prospect history & notes (CRM)

Growing a targeted database

Send emails direct to the inbox

Establishing yourself as an xxpert

Develop and manage large sales pipelines

Sharing tools such as Slideshare and Posts

Smart tools to increase your response rates

Detailed profiles and company pages

Detailed stats on post delivery performance

“Our recommendation is to use both: use Linkedin for growing a qualified and targeted B2B database and capture the quick wins, then move your contacts out to popcorn and nurture them with smart prospecting tools and regular communications, direct to their inbox.”
– Dawn Adlam

Enjoyed this article? Comment below or read through our blog for more sales and marketing insights.

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LinkedIn vs Email Marketing
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