SMEs operating in B2B markets often face the dilemma of whether marketing channel they should choose: LinkedIn vs email marketing. We therefore decided to compare both channels and show strengths of both LinkedIn or Email Marketing. And while there are definitely some differences between both platforms, remember that the multi-channel approach is the best.
LinkedIn vs Email Marketing: What Are Their Strengths?
In brief, when choosing LinkedIn or email marketing, LinkedIn is a brilliant tool for your initial prospecting, but once you have converted the contact into a prospect, email marketing is a really powerful way of nurturing and identifying sales behaviours, which will increase the total number of enquires that you generate.
If you can decide to concentrate more on LinkedIn this doesn’t mean you should completely abandon LinkedIn or Email Marketing!
So two amazing tools for marketing your business and generating sales prospects, but which platform should you choose?
LinkedIn vs Email Marketing
Generating general brand awareness
Manage prospect history & notes (CRM)
Send emails direct to the inbox
Establishing yourself as an xxpert
Sharing tools such as Slideshare and Posts
Smart tools to increase your response rates
Detailed profiles and company pages
Detailed stats on post delivery performance
“Our recommendation is to use both: use Linkedin for growing a qualified and targeted B2B database and capture the quick wins, then move your contacts out to popcorn and nurture them with smart prospecting tools and regular communications, direct to their inbox.”
– Dawn Adlam