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Kai Prime

Sam Usher: “Neuromarketing: Knowing Why You Buy”

In this TEDxTalk, Sam Usher talks about neuromarketing and consumer psychology, and how layout and angles can change people’s engagement with content.

Sam works at NielsenConsumer Neuroscience, a neuromarketing company that uses a variety of neuroscience technologies to analyse the effectiveness of advertising, packaging, in-store elements, and more. He believes that advertising and marketing affect us every single day, and that it’s important to be aware of the psychology and neuroscience that is being used to target consumers.

By using popcorn you can see for yourself how your emails interact with its readers, what people like and dislike and you can change their layout depending on the statistics.

As part of our TEDTalk Blog.

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