In this very interesting TEDx Talk, Dr. Terry Wu talks about how and why people buy. Over the last 20 years, growing research from Neuroscience, Social Psychology and Behavioral Economics has been providing new insights on how the brain makes buying decisions, which gave birth to a new field: neuromarketing.
Dr. Wu explains how unconscious influences make consumers act in specific ways.
We know from previous blog posts that layout and design are some of the ways in which people unconsciously gets drawn to and interested in a brand. You as a user can use popcorn to track email activity and see if change of layout or colour changes people’s behaviour and makes them interact more with your company!