CRM Software Solutions
That Really Works For Small Business
How To Identify Customer Relationship Management Software That Works For Small Business
Good CRM software solutions will enable your small business to visually manage customer interactions. An effective system must help the business to meet its key objectives:
Converting leads into new customer sales
A primary, desirable , characteristic of a good CRM is evidenced in thoughtful design of the graphical user interface (or GUI). First impressions count and are influential in gaining the end users buy in. This will also improve the on-boarding experience if the system being introduced meets their expectations – visually. This is important in the app savvy age, at the very least, users have an expectation of what a ‘good’ software application should look like.
A minimal list of system requirements should include:
- ease of use – a really simple CRM
- requires minimal training – an intuitive platform
- accessible and responsive.
With this base requirements criteria in mind, popcorn have developed a unique, really simple CRM and lead generation application. Finally, there is a platform that is intuitive and makes managing vast amounts of data from email generated leads a breeze! Another added benefit from this no nonsense approach to design is that the data analytics software will adapt easily to your business model.
- How easy is it to setup?
- How compatible is the solution with our existing systems?
A CRM integration into your existing business should be a seamless process. What this means is that the system should be quickly usable by anyone in your organisation with little or no disruption. An indication of success will be evident if users exhibit a preference to using the CRM for analytics rather than those derived from spreadsheets like Excel. This is where the revolutionary popcorn CRM really comes into its own domain. All business users, regardless of size, are now empowered to quickly gain insight into prospect conversations. And to add icing to the cake – they can do so affordably!
If your lead management solutions are the correct fit for your organisation, email generated leads will be efficiently identified and converted into sales.
The transition from an email enquiry through to a sale should follow a familiar pathway. This means that the entire process should not be one that is introduced or defined by the CRM software provider. popcorn has achieved this by making the lead generation system customisable. As a result the entire customer acquisition journey through to a sales conversion is bespoke to your business. Finally, a sales process and workflow designed by you!
Converting leads into new customer sales.
The best CRM solution for your business is one that fulfils your business needs – gaining both customers and sales. Yet, with so many good systems in the market, how do we choose the best one for us? Start with the specification. Too narrow a feature list will require supplementing with other software tools. An example would be a significant dependence on spreadsheets. On the other hand an overcomplicated feature set will require a steeper learning curve and risks becoming an underutilised resource. Too high a specification results in an increased costs overhead. Now having looked at these basic requirements we can state with conviction that the best CRM for your business should meet these minimum specifications:
- A really simple CRM
- Affordable – no setup fees or hidden costs
- Provides email reminders
- Online support
popcorn Simple Prospect Management Software
The popcorn CRM and lead management suite consists of Smart Tracking tools. They are smart because they enable the user to more accurately identify qualified prospects based upon their behaviours. This behaviour focused approach has been proven to be superior and more efficient when in comparison to conventional ‘Open and Click’ reporting. popcorn’s innovative ‘One-Click-CRM’ software and sales pipelines are now empowering business owners to easily identify and manage sales prospects – in one location. Contact us for more information.
How Much Does Lead Generation Cost?
ur email lead generation platform has a very low cost entry point. However, popcorn’s aim is not to be the cheapest CRM Software platform on the market. Instead, we present the best value CRM proposition. As a result, an affordable CRM that really works for you is now accessible to small business of all shapes and sizes.
Are you a CRM newbie? Or are you still using customer management systems based on MailChimp or Excel? If so, take the opportunity today to consolidate your data into one really simple to use platform from £5.00 per month.
See All Our Customer Relationship Management Pricing Plans HERE.