Emmett Shear, cofounder of streaming site Twitch, shares his vision on the future of interactive entertainment.
According to him we’re going back to shared experiences, and instead of watching a film or playing a game alone at our home we now interact with others on streaming platforms. He compares with telling stories around a campfire; entertainment that brings people together and makes them interact with each other.
Engaging with an audience gives a sense of belonging and community, and through popcorn you’ll know what your subscribers or consumers like interacting with. This means you can target them using specific data and content that engages with them and their interests, in order to create more personal connections.