Marketing features
Create, manage, and track your marketing activity from one place. Popcorn’s marketing features help you organise campaigns, reach the right audiences, and gain valuable insights to support business growth.
No complicated setup. Up and running in minutes.
Why the marketing features matter
Everything you need to create, automate, and measure marketing activity that helps generate and nurture new business.
Email marketing
Send professional email campaigns directly from popcorn and see exactly how contacts engage.
Automation
Save time by automatically nurturing contacts as they move through your sales process.
Campaign management
Create and manage targeted campaigns that bring together email marketing, pipelines, forms, and automation in one place.
Lead scoring & website tracking
Automatically track and score prospects’ engagement across emails and your website.
How different teams use the marketing features
Helping every team create meaningful customer engagement, generate quality leads, and support business growth.
- Business Owners – Monitor marketing performance, understand customer engagement, and gain valuable insights into the marketing activity generating opportunities for your business.
- Marketing Teams – Create targeted campaigns, segment contacts, and automate communications to deliver relevant messaging and nurture prospects more effectively.
- Sales Teams – Pinpoint prospects’ interests by where they’re looking within emails and your website, identify engaged contacts, and prioritise follow-ups with the opportunities most likely to convert.
- Customer Service & Administration – Access a complete history of marketing activity and customer interactions, helping you provide informed support and maintain consistent communication across the business.
Features
Email editor
Create professional emails with an easy-to-use drag and drop editor. Design engaging campaigns, personalise your content, and send communications without needing technical expertise.
Landing pages
Build landing pages to support your campaigns, capture leads, and guide prospects towards taking action. Create professional pages without relying on developers or third-party tools.
Automation
Automate repetitive marketing tasks and nurture prospects through personalised journeys. Trigger actions based on emails, forms, website activity, and customer interactions to save time and improve engagement.
Website forms
Create forms to capture enquiries and automatically add new contacts into popcorn. Keep your data organised and ensure new opportunities are followed up quickly.
Email statistics
Monitor how contacts engage with your campaigns through clear, easy-to-understand insights. Track opens, clicks, and activity to understand what resonates and improve future communications.
Email template manager
Create, save, and organise reusable email templates for consistent communication across your business. Quickly access approved templates and reduce the time spent creating campaigns from scratch.
Lead generation insights
Gain visibility into how prospects interact with your emails and website. popcorn automatically tracks and scores your prospects’ activity — from email opens/clicks right to every page they visit on your website for up to three months after their last engagement.
Customisable lead scoring helps you spot who’s ready to buy (and why), giving you the insight to follow up at exactly the right time.
Data segmentation
Organise and filter your contacts into meaningful groups based on criteria such as campaigns, industries, or customer types. Deliver more relevant communications and target the right audience more effectively.
Deliverability checker
Book a Demo
Book a demo and see how the dashboard features could work for your business.
You’ve explored the features that make popcorn CRM simple, organised, and easy to use. Now see how these tools could support your business and the way your team works.
Book a personalised demo for a tailored walkthrough of the system, ask questions, and discover how popcorn CRM can help you stay organised, save time, and manage customer relationships more effectively.
No contracts, no commitment, and no technical expertise required.
Or if you’d rather explore first:
