Improve customer follow-up with CRM for small business
Air Sourcing achieved CRM customer communication improvement by using popcorn CRM to centralise customer data and improve visibility across all interactions. This helped the team communicate more effectively and manage customer relationships more efficiently.
No complicated setup. Up and running in minutes.
The Business
Air Sourcing is a leading UK equity release advisory service, supporting IFAs and financial providers across the country. With thousands of customer and supplier relationships to manage, the business relies on effective communication, organised data and consistent customer engagement.
Problem – Customer communication was becoming difficult to manage
As the business grew, customer information and communication became spread across multiple systems.
This created several challenges:
- Data stored in different software platforms
- Limited visibility across customer activity
- Difficulties managing customer communication
- Time spent switching between systems
- Missed sales opportunities due to fragmented information
Without a centralised system, it became harder to maintain consistent communication and identify opportunities for growth.
We owe a lot to popcorn, as the system has far excelled our initial beliefs…
“… since using popcorn, we have increased sales by 374% and our conversion rates by 200% … this is down to the simplicity and intelligence of popcorn.”
Danielle Wilson – Marketing Manager, Air Sourcing
Solution – A central CRM system built for everyday use
Air Sourcing introduced popcorn CRM to bring customer data, communication and prospect management together in one place.
By centralising information, the team could manage customer relationships more effectively and deliver more targeted communication.
The business started using:
- Centralised customer records
- Customer segmentation tools
- Targeted email marketing
- Lead tracking and prospect insights
With everything connected in one system, customer communication became easier to manage and far more efficient.
374%
Increase in sales
What Changed – Better visibility created a smoother customer journey
With popcorn CRM, Air Sourcing gained a clearer view of customer engagement and prospect activity.
The team could quickly identify interested contacts, segment audiences and deliver relevant communication based on customer behaviour.
This helped the business:
- Improve customer communication
- Identify engaged prospects more quickly
- Deliver targeted marketing campaigns
- Increase visibility across customer activity
- Reduce time spent managing multiple systems
This CRM customer communication improvement helped the team respond faster and maintain more consistent communication across the business.
200%
Increase in prospect conversions
Results – Simpler communication and better sales organisation
Since implementing popcorn CRM, Air Sourcing has significantly improved both sales performance and prospect conversion.
The business now has a more organised and measurable approach to managing customer relationships.
The results included:
- 374% increase in sales
- 200% increase in prospect conversions
- Growth from 1,750 to 6,386 cases
- More consistent and targeted customer communication
The CRM customer communication improvement led to better customer engagement and improved operational efficiency.
Clear communication systems help businesses stay responsive, organised and easier to work with.
Simon Washbrook – popcorn CRM
Book a Demo
See how popcorn can simplify your customer communication
If your business is managing customer conversations across spreadsheets, inboxes and disconnected tools, popcorn CRM helps bring everything together into one simple system.
Book a free demo and see how small businesses are improving visibility, simplifying follow-up and creating more organised customer journeys.
Or if you’d rather explore first:
