Improve marketing visibility with CRM for small business
No complicated setup. Up and running in minutes.
The Business
International Education Week is a training and events organisation that delivers programmes designed to support education professionals and learners. Their success relies on generating interest, nurturing prospects and identifying the right opportunities at the right time.
Problem – Limited visibility was reducing marketing effectiveness
As with many growing organisations, prospect engagement was difficult to track and measure.
The team faced several challenges:
- Limited visibility into prospect interest
- Difficulty identifying sales-ready contacts
- Time spent manually qualifying opportunities
- Uncertainty around who to follow up with
- Missed opportunities due to lack of engagement insight
Without clear prospect intelligence, sales and marketing activity relied heavily on guesswork.
I no longer need to pick up the phone anymore; I know who is ready to buy.
“I no longer need to pick up the phone anymore; I know who is ready to buy.”
Antony Adams – Founder, International Education Week
Solution – A simpler CRM for managing campaigns and customer engagement
International Education Week introduced popcorn CRM to gain greater visibility into prospect behaviour and engagement.
By connecting email activity, website tracking and prospect management in one system, the team could identify opportunities more effectively and focus their efforts where they would have the greatest impact.
The business started using:
- Lead tracking and engagement scoring
- Website activity monitoring
- Email marketing campaigns
- Visual pipeline management
With everything connected, the team could quickly identify prospects who were actively showing buying intent.
185:1
Return on investment
What Changed – Better visibility improved campaign follow-up
With popcorn CRM in place, International Education Week gained a much clearer understanding of their customer journey.
Instead of manually reviewing activity, the team could instantly see who was engaging and where opportunities existed.
This helped the business:
- Identify sales-ready prospects faster
- Improve follow-up timing
- Reduce time spent qualifying leads
- Increase visibility across prospect activity
- Focus sales efforts on warmer opportunities
This CRM return on investment improvement helped the team focus on the most valuable opportunities and reduce wasted sales effort.
One day a week freed
More free time
Results – Stronger return on investment through better visibility
Since implementing popcorn CRM, International Education Week has improved both sales performance and operational efficiency.
The business now spends less time chasing unqualified leads and more time focusing on opportunities most likely to convert.
The results included:
- ROI of £815 for every £1 spent
- Significant time savings across sales activity
- Improved prospect visibility
- More targeted customer follow-up
The CRM return on investment improvement contributed to significantly higher conversion rates and a stronger overall ROI.
Visibility turns marketing activity into actionable sales decisions.
Simon Washbrook – popcorn CRM
Book a Demo
See how popcorn can simplify your sales and marketing process
If your business is struggling to track customer engagement across disconnected systems, popcorn CRM helps bring everything together into one simple platform.
Book a free demo and see how small businesses are improving visibility, simplifying follow-up and creating more organised customer journeys.
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