Improve sales visibility with CRM for small business
Frank eXchange achieved CRM sales visibility improvement by using popcorn CRM to gain clearer control over their pipeline and customer communication. This helped the team increase visibility across sales activity and improve overall performance.
No complicated setup. Up and running in minutes.
The Business
Frank eXchange is a transparent foreign exchange provider with a remote sales team focused on building strong customer relationships. With a steady flow of prospects and ongoing customer communication to manage, the business relies on efficient sales processes and clear visibility across every opportunity.
Problem – Multiple systems were slowing down the sales process
As the business grew, keeping track of customer communication and prospect activity became increasingly challenging.
The team faced several obstacles:
- Prospect information spread across different systems
- Limited visibility across the sales pipeline
- Inconsistent follow-up processes
- Time-consuming sales administration
- CRM platforms that felt overly complex and expensive
Without a central system, it became harder to manage opportunities effectively and maintain a consistent customer experience.
popcorn removes the stress from customer communications, so I can focus on building relationships
“It’s easy to use and I can see at a glance who I need to call along with the intelligence on what I need to talk to them about.”
Aaron Hall -Business Development Director, Frank eXchange
Solution – A simpler CRM designed for small business sales teams
Frank eXchange chose popcorn CRM to simplify sales management without introducing unnecessary complexity.
By bringing sales activity into one place, the team could organise prospects, manage follow-ups and track customer interactions more effectively.
popcorn CRM provided:
- Custom sales pipelines
- Follow-up reminders
- Email marketing templates
- Lead tracking and prospect insights
With everything centralised, managing day-to-day sales activity became much simpler and more efficient.
300%
Increase in sales
What Changed – Better visibility improved follow-up consistency
With popcorn CRM in place, Frank eXchange gained greater visibility across their sales process and customer journey.
Customer conversations, notes and follow-up activities were now accessible in one system, helping the team stay organised and respond more effectively.
The business was able to:
- Identify engaged prospects more quickly
- Keep communication consistent
- Reduce time spent on administration
- Improve pipeline visibility
- Focus more time on sales conversations
This CRM sales visibility improvement gave the team a clearer understanding of their pipeline and helped them manage opportunities more effectively.
2.5 Hours
Saved every day in sales planning and administration
Results – More sales activity without adding complexity
Since implementing popcorn CRM, Frank eXchange has improved sales efficiency while reducing the administrative burden on the team.
The business now spends less time managing systems and more time engaging with prospects.
The results included:
- 300% increase in sales
- 2.5 hours saved every day
- 25% increase in sales calls made
The CRM sales visibility improvement contributed to better decision-making and stronger overall sales performance.
Better visibility across the sales process helps businesses follow up faster and close more opportunities.
Simon Washbrook – popcorn CRM
Book a Demo
See how popcorn can simplify your sales process
If your business is juggling leads across spreadsheets, inboxes and disconnected systems, popcorn CRM helps bring everything together into one simple platform.
Book a free demo and see how small businesses are improving visibility, saving time and converting more prospects — without the complexity of traditional CRM software.
Or if you’d rather explore first:
