Improve lead response time with CRM for small business
Little Media Agency achieved CRM sales enquiry generation by using popcorn CRM to connect sales and marketing activity in one place. By gaining greater visibility into prospect engagement, the team could identify opportunities earlier and generate more qualified sales enquiries.
No complicated setup. Up and running in minutes.
The Business
Little Media Agency is an award-winning social media and digital marketing agency based in Birmingham. Their success relies on generating engagement, nurturing prospects and helping both their own business and their clients turn interest into sales opportunities.
Problem – Sales enquiries were difficult to track consistently
Little Media Agency already had a database of prospects, but it wasn’t generating the sales opportunities they expected.
The team faced several challenges:
- Existing prospect data was underutilised
- Limited visibility into prospect engagement
- Customer information spread across multiple tools
- Disconnected marketing and website data
- Difficulty identifying sales-ready prospects
Without a joined-up view of prospect activity, it was difficult to see the bigger picture and prioritise follow-up effectively.
It’s simple to use and on top of the usual reporting, it automatically generates pre-qualified prospects for our clients!
“It’s simple to use and on top of the usual reporting, it automatically generates pre-qualified prospects for our clients!”
Sara Tomaszewska – Director, Little Media Agency
Solution – A simpler CRM for managing prospects and enquiries
Little Media Agency introduced popcorn CRM to centralise prospect tracking, engagement monitoring and sales management.
By connecting email activity, website tracking and sales pipelines in one system, the team could gain a clearer understanding of prospect behaviour.
The business started using:
- Lead scoring and prospect tracking
- Website activity monitoring
- Visual sales pipelines
- Email marketing campaigns
- Engagement reporting
With everything connected, the team could identify interested prospects and move them through the sales process more effectively.
33%
Increased engagement based on email and website activity
What Changed – Better visibility improved sales organisation
With popcorn CRM in place, Little Media Agency gained much greater visibility into how prospects were engaging across email campaigns and their website.
The team could quickly identify which contacts were showing buying intent and focus their efforts on the most promising opportunities.
This helped the business:
- Identify engaged prospects faster
- Improve sales follow-up
- Gain a complete view of prospect activity
- Reduce reliance on multiple systems
- Generate more qualified enquiries
This CRM sales enquiry generation approach helped the team focus on engaged prospects and prioritise sales activity more effectively.
The bigger picture
No need for multiple products
Results – More organised sales activity generated more enquiries
Since implementing popcorn CRM, Little Media Agency has improved engagement levels and created a more effective process for generating sales opportunities.
The business now has greater visibility across prospect activity and can identify qualified opportunities more quickly.
The results included:
- 33% increase in engagement
- Automatically identified qualified prospects
- Improved visibility across email and website activity
- Reduced reliance on multiple software tools
The CRM sales enquiry generation achieved through popcorn CRM helped increase engagement and create more qualified opportunities.
Simple sales systems help businesses stay consistent as opportunities grow.
Simon Washbrook – popcorn CRM
Book a Demo
See how popcorn can simplify your sales process
If your business is managing enquiries across spreadsheets, inboxes and disconnected systems, popcorn CRM helps bring everything together into one simple platform.
Book a free demo and see how small businesses are improving visibility, simplifying follow-up and managing sales opportunities more effectively.
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