Case studies
Explore our small business CRM case studies to see how UK businesses use popcorn CRM to improve follow-up, increase sales, and keep prospects moving through their sales pipeline.
These real-world examples show how a simple CRM can improve performance without adding unnecessary complexity.
No complicated setup. Up and running in minutes.
Real small business CRM case studies
These small business CRM case studies show how different organisations have improved visibility, sales performance, and customer communication through popcorn CRM.
66%
Reduction in customer service response time
…all our different leads from our marketing activities are now joined up, giving our team visibility.
2.5 hours
Saved every day in Sales planning
popcorn gives me sanity – it helps me to plan all my sales activity and is my safety net!
13k
Saved Compared to using HubSpot
We moved from HubSpot, as when the free offer ended, it rocketed into hundreds of pounds per month!
300%
Increase in sales
It’s easy to use and I can see at a glance who I need to call along with the intelligence on what I need to talk to them about.
2.5 hours
Saved every day in Sales planning
… since using popcorn, we have increased sales by 374% and our conversion rates by 200% … this is down to the simplicity and intelligence of popcorn.
6%
Sales conversion rate from Email Marketing
The simplicity, insight and control popcorn gives us is absolutely invaluable.
I can see exactly what’s going on in the customer journey…
popcorn is really intuitive and I can see exactly what’s going on in the customer journey… it makes me able to make really good business decisions!
185:1
Return on Investment
I no longer need to pick up the phone anymore; I know who is ready to buy.
33%
Increase in Sales
We are in complete control of our prospects and pipeline. popcorn mirrors our business’ sales process
50%
Time Saving on Email Marketing
We get the results we want, in the quickest and most effective way possible!
500%
Increase in the Number of Hot Prospects Generated
popcorn is a brilliant system that helps us generate loads of hot sales leads.
3.5 Days
Saved Every Single Month in Planning
popcorn has given me clarity and control over my sales process!
33%
Increased engagement based on email and website activity
It’s simple to use and on top of the usual reporting, it automatically generates pre-qualified prospects for our clients!
10%
Increase in Company Turnover
In just 4 months popcorn’s simplicity and intelligence delivered a 10% increase to our turnover.
33%
Increase in Sales
popcorn has increased event sales and saved me from having to work on Saturdays!
Common Questions
Every case study on this page is a real Popcorn customer, quoted with their actual name, job title, and company. We don’t use actors or paid endorsements – these are people running real UK small businesses who agreed to share their results.
Each business tracked their own results before and after switching to Popcorn – things like follow-up rates, conversion percentages, and time saved were reported directly by the customer, based on their own records. Individual results vary depending on your business, team size, and how you use the CRM.
Every business is different, and these figures reflect what these specific customers experienced – they’re not a guarantee. What’s consistent across all of them is the same starting point: a simpler, more visual way to manage prospects that made it easier to follow up consistently.
Yes – click “Read full case study” under any result to see the full story, in the customer’s own words, including what they were doing before Popcorn and what changed.
We’ve worked with businesses across recruitment, cleaning, payroll, education, media, retail, and more – browse the case studies above, or get in touch and we’ll point you to the closest match to your business.
