Improve sales opportunity visibility with CRM for small business
Trophies2U achieved CRM sales opportunity improvement by using popcorn CRM to better manage enquiries, track prospects and improve visibility across their sales pipeline. This helped the team increase efficiency and convert more opportunities.
No complicated setup. Up and running in minutes.
The Business
Trophies2u is a retail business supplying trophies, awards and personalised products to customers across the UK. With customer enquiries, orders and follow-up activity to manage, maintaining an organised sales process is essential to delivering a great customer experience.
Problem – Sales opportunities were becoming difficult to track
As the business grew, managing sales opportunities and customer communication became increasingly time-consuming.
The team faced several challenges:
- Limited visibility across sales opportunities
- Time spent managing customer information manually
- Difficulty prioritising follow-up activity
- Administrative tasks taking time away from sales
- Lack of a clear view of the sales pipeline
Without a structured process, valuable time was being spent organising information rather than progressing opportunities.
popcorn has increased event sales and saved me from having to work on Saturdays!
“popcorn has increased event sales and saved me from having to work on Saturdays!”
Mollie Ravenhall – Customer Service & Enquries, Trophies2U
Solution – A simple CRM that made sales management easier
Trophies2u introduced popcorn CRM to bring customer information, sales activity and follow-up management into one place.
By creating a more organised sales process, the team could spend less time on administration and more time focusing on customers.
The business started using:
- Visual sales pipelines
- Follow-up reminders
- Customer relationship management
- Lead and opportunity tracking
With everything centralised, managing sales opportunities became quicker and more efficient.
Simpler Processes
For managing customer communication
What Changed – Better visibility improved customer follow-up
With popcorn CRM in place, Trophies2u gained greater visibility across their sales activity and customer journey.
The team could easily see what needed attention and ensure opportunities continued moving through the pipeline.
This helped the business:
- Improve organisation across sales activity
- Prioritise customer follow-up
- Reduce time spent on administration
- Increase visibility of opportunities
- Focus more time on customer relationships
This CRM sales opportunity improvement helped the team prioritise follow-ups and focus on the most valuable prospects.
One day a week freed
More free time
Results – A more organised and visible sales process
Since implementing popcorn CRM, Trophies2u has improved sales performance while reducing the time spent managing administrative tasks.
The business now spends less time organising and more time focusing on customers.
The results included:
- 33% increase in sales
- 5 hours saved every week
- Improved visibility across opportunities
The CRM sales opportunity improvement contributed to increased sales and a more efficient use of time across the team.
Sales opportunities are easier to manage when teams can clearly see every customer interaction.
Simon Washbrook – popcorn CRM
Book a Demo
See how popcorn can simplify your sales process
If your business is managing customer enquiries across spreadsheets, inboxes and disconnected systems, popcorn CRM helps bring everything together into one simple platform.
Book a free demo and see how small businesses are improving visibility, simplifying follow-up and managing opportunities more effectively.
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