CRM Comparisons:
Salesforce CRM VS popcorn CRM
A no-nonsense comparison for Small and Startup Businesses
Salesforce vs popcorn CRM – Which is better for small businesses?
Choosing the right CRM can feel like trying to crack a safe with a wet sponge – especially when you’re a small or startup business with no time (or budget) to waste.
Salesforce CRM is a global giant, packed with features and customisation options, but is that what you really need when you’re just trying to keep track of your leads, follow-ups, and sales?
On the other hand, popcorn CRM is designed with simplicity and clarity at its core – created specifically for small UK businesses who want results, not headaches.
Below, we take an unbiased look at how Salesforce compares to popcorn CRM, so you can decide what’s best for your business.
Feature
popcorn CRM
HubSpot CRM
Dashboard
Built for small businesses
Yes – Built specifically for UK small & micro businesses 
No – Built for larger, complex organisations
Ease of use
Very simple and intuitive – no training needed 
Steep learning curve – will require onboarding and customisation Email marketing tools
Built-in email marketing with automation Available – with upgrades & setup
Workflow automation
Built-in with full control, no add-ons needed 
Limited or behind paywall
Lead & contact management
Visual drag-and-drop boards Built-in email marketing with automation Available – with add-ons & setup
Automation
Simple, powerful automation built in Highly customisable automation
Task reminders & follow-ups
Easy to set, with alerts Available
Landing pages & forms
Simple drag-and-drop editor Requires upgrade for full features
GDPR friendly
Fully integrated with UK GDPR tools Manual setup or third-party tools required
Learning curve
Low – get going in 15 mins 
High – time and customisation needed
Support
UK-based, human support that speaks your language Global support – slower response times
Customisation
Limited – but ideal for keeping things simple Extensive – but can be overwhelming
Integration
Integrates with major tools (e.g. Outlook, Xero, FreeAgent, etc.) Huge app marketplace
Pricing transparency
4 plans,
NO Contracts, Hidden or Setup Fees Complex tiered pricing, add-ons add up
Annual contracts often required
Cost for essential features
£29 - 59/month £40–£800+/month (depending on needs)
Why small businesses often choose popcorn over Salesforce
1. No-nonsense simplicity
Salesforce is powerful – no doubt about that. But if you’re not a CRM wizard, all those bells and whistles can actually slow you down. popcorn gives you exactly what you need, and nothing you don’t.
2. Made with small businesses in mind
While Salesforce is geared towards big teams and complex workflows, popcorn is tailored for businesses like yours – where you wear many hats and need things to just work.
3. All-in-one, with no extra costs
No need to juggle bolt-ons or hire a consultant to set it up. popcorn comes with built-in email marketing, sales pipelines, reminders, Deal management, GDPR tools and more.
4. Personal UK support
With popcorn, you’ll always talk to a human (who knows what GDPR means). No chatbots, no call centres, just friendly support from a UK-based team.
When might Salesforce be a better fit?
If you’re running a larger business with complex, multi-stage sales processes, or need a highly customised CRM that integrates deeply with a huge tech stack – Salesforce could be worth the investment. But be prepared for a learning curve, ongoing setup, and significantly higher costs.
What our customers say
Everything about popcorn is so simple yet effective. It’s exactly what we need!
