
CRM Buzzwords And What They Mean
How often do you come across a supplier who uses words you completely don’t understand? Or people at work (or at home if you live and breath
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How often do you come across a supplier who uses words you completely don’t understand? Or people at work (or at home if you live and breath
I hear many people saying their CRM database isn’t as good as it should be. And if that’s you, ask yourself why isn’t it as good as
CRM is a way of managing your clients, customers, prospects and work referrers. It isn’t a database. Although a CRM database helps you manage your relationships
It happens with everything in life – stuff builds up all the time. Leave it long enough and you’ll then find it very easy to ignore
Duplicates in a confusing database I’ve just received a letter reminding me about an exhibition I went to last year and no doubt plan on attending
CRM data often requires maintenance and regular ‘cleaning-up’. Especially in case of small businesses, some people question whether such maintenance is trully necessary and effective. As
I’ve spent 20 years managing and implementing CRM databases. I’ve won 2 national CRM industry awards whilst doing it. None of it would be possible without
You ‘can’, and your users couldn’t care less about your data quality. Until they come to use it. I once had a database user complain I’d
This is the most frequent question people ask us here at popcorn and Database First Aid. If you’re expecting a 10 second answer (i.e. a name