CRM Buzzwords And What They Mean
How often do you come across a supplier who uses words you completely don’t understand? Or people at work (or at home if you live and breath
March 6, 2017
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Pareto Rule (80/20) Applied to CRM Databases
I hear many people saying their CRM database isn’t as good as it should be. And if that’s you, ask yourself why isn’t it as good as
March 6, 2017
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The Ultimate Beginners Guide To CRM Databases
CRM is a way of managing your clients, customers, prospects and work referrers. It isn’t a database. Although a CRM database helps you manage your relationships
March 6, 2017
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Make Marketing Easier
It happens with everything in life – stuff builds up all the time. Leave it long enough and you’ll then find it very easy to ignore
March 6, 2017
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How To Make Your Database Less Confusing?
Duplicates in a confusing database I’ve just received a letter reminding me about an exhibition I went to last year and no doubt plan on attending
March 6, 2017
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Is Spending Time On Your CRM Data Worth Your Admin Burden?
CRM data often requires maintenance and regular ‘cleaning-up’. Especially in case of small businesses, some people question whether such maintenance is trully necessary and effective. As
March 6, 2017
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Investing Money In CRM Database – Worth It Or Not?
I’ve spent 20 years managing and implementing CRM databases. I’ve won 2 national CRM industry awards whilst doing it. None of it would be possible without
March 6, 2017
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You Can’t Implement A CRM Database With Dirty Data. Or Can You?
You ‘can’, and your users couldn’t care less about your data quality. Until they come to use it. I once had a database user complain I’d
March 6, 2017
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What Does A Good CRM Database Look Like?
This is the most frequent question people ask us here at popcorn and Database First Aid. If you’re expecting a 10 second answer (i.e. a name
March 6, 2017
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How Old And How Effective Is Your CRM Data?
Old is subjective. You can be 44 and your kids will likely think you’re old. But your aging monther-in-law will think that you’re young, hip and
March 6, 2017
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