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Take a moment and watch this TED talk from former Google Marketing Director Dan Cobley about how physics could be applied to branding and marketing. Even though it’s from 2010, we would say it’s even more relevant right now, considering the scale of the digital transformation firms are currently undergoing.

Our favourite quote: The act of observing consumers, changes their behaviour.

As part of our TEDTalk Blog.

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Dan Cobley: “What Physics Taught Me About Marketing”

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