Behind the Email Interviews

Talking to industry experts and thought leaders on how they use email marketing to nurture and convert more leads.

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Behind the Email - Teaser Video

Welcome to the ‘Behind The Email’ interview series where we will explore the world of email marketing via interviews with industry leaders and experts. You’ll have an opportunity to learn various applications of email and get some advice on how to improve your email marketing game.

Behind the Email: Episode 1

Alex Turner - The Business Desk

We speak with Alex Turner from about email marketing in general. Alex presents an interesting take on how you can apply email marketing to your organisation and shares some tips & tricks on how to keep your open and click rates high.

Behind the Email: Episode 3

Yiannis Maos - Hyve

In this third episode, we have a frank conversation with Yiannis Maos about how Hyve use email to enhance and build customer loyalty in their company, so you can do it too.

Behind the Email: Episode 4

Marc Reeves - Trinity Mirror Group/Birmingham Live

In this fourth episode, we talk to Marc Reeves of Trinity Mirror Group (formerly BirminghamLive), looking t how to embed your email strategy into your marketing, so your email can serve as an essential part of your lead management.

Behind the Email: Episode 5

Andy Bounds

In our fifth episode of the ‘Behind the Email’ series, we talk to bestselling author and sales trainer Andy Bounds about using your CRM with your email marketing to get the best out of your sales.

Watch this space!

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