CRM Comparisons:
Folk CRM VS popcorn CRM
A no-nonsense comparison for Small and Startup Businesses
Folk CRM vs Popcorn CRM
Which is the better fit for small and startup businesses in the UK?
When it comes to choosing a CRM for your small business, you’ve probably come across both Folk CRM and Popcorn CRM. At first glance, they both tick a lot of boxes — they’re simple, modern, and designed to help you keep track of your contacts. But dig a little deeper, and some key differences start to appear — especially when it comes to the features you need as a small business to actually grow your sales.
We’ve put Folk CRM and Popcorn CRM side by side to help you work out which is the better fit for your business.
A quick intro
Folk CRM
Folk is a visually appealing contact management system aimed at small teams and freelancers who want a simple way to organise relationships. It’s great for networking, outreach, and managing your own mini-database of contacts without getting too technical.
Popcorn CRM
Popcorn is a CRM built exclusively for small businesses in the UK. It brings together sales pipelines, email marketing, lead tracking, and contact management in one place — so you can start growing your business without getting buried in complexity.
Feature
popcorn CRM
Folk CRM
Dashboard
Built for small businesses
Purpose-built for Startups and small businesses
Designed for individuals and teams Ease of use
Simple layout, all tools in one place
Very clean interface, minimal features Email marketing tools
Integrated email campaigns + real-time tracking
No built-in email marketing or website tracking Workflow automation
Automated follow-ups, tagging & lead scoring
Limited (mainly reminders) Lead & contact management
Smart grouping + email, notes, tasks, GDPR tools
Smart tagging & grouping Task reminders & follow-ups
Built-in task system + automatic follow-up triggers
Basic reminders Sales pipeline management
Visual drag-and-drop pipelines with reminders
Not available Landing pages & forms
Built-in landing pages and lead capture forms
Not included GDPR friendly
Built-in GDPR opt-ins, consent records & tagging
Limited GDPR tools Learning curve
Low (full CRM, ready in 15 mins)
Low (if you only need contact management) Support
UK phone & email support with real humans
Email only Customisation
Custom fields, pipelines, lead scores, forms
Basic custom fields Pricing transparency
Flat pricing per business, no hidden extras
Flat pricing per user Integration
Zapier and FreeAgent Zapier only Key Takeaways
If you’re after a lightweight tool just to organise contacts and send the odd email, Folk CRM could do the trick — especially for freelancers or small teams in outreach-heavy roles like recruitment or PR.
But if you’re a small business that wants to actually grow your sales — with a CRM that includes everything from email marketing and pipeline management, to automated follow-ups and GDPR tools — then Popcorn CRM gives you the full toolkit in one place, without the faff.
Who’s It For?
Folk CRM
Ideal for freelancers, solopreneurs, and teams who want a lightweight contact management tool and don’t mind using separate platforms for email marketing, website tracking, or sales pipelines.
Popcorn CRM
Best for UK-based small and startup businesses that want a simple, all-in-one CRM to manage their sales, marketing, and lead nurturing without needing a full-time CRM manager to run it.
Want to see how Popcorn works in real life?
Book a free demo and get a feel for how Popcorn works in under 30 minutes.
What our customers say
Everything about popcorn is so simple yet effective. It’s exactly what we need!
