CRM Comparisons:
GoHighLevel VS popcorn CRM
A no-nonsense comparison for Small and Startup Businesses
GoHighLevel vs Popcorn CRM
Which CRM is right for your small business?
Choosing the right CRM for your small business can feel like a never-ending scroll through jargon, features you’ll never use, and hidden costs. That’s why we’ve created this friendly, no-nonsense comparison between GoHighLevel and Popcorn CRM – to help you find the tool that actually works for you (without needing a full-time IT department).
GoHighLevel is a powerful marketing automation platform originally designed for agencies. It packs in landing pages, email marketing, SMS tools, funnels and more – making it ideal for marketers or agencies handling multiple clients. However, all that power comes with a steeper learning curve, complex setup, and a hefty price tag.
Popcorn CRM, on the other hand, is built specifically for UK-based small businesses and startups who want simplicity, clarity, and results. It combines contact management, email marketing, website tracking and sales pipelines in one easy-to-use tool – without overwhelming you with features you don’t need.
Let’s see how they compare…
Feature
popcorn CRM
Go High Level
Dashboard
Built for small businesses
Specifically designed for UK small & startup businesses 
Originally built for marketing agencies
Ease of use
Simple, intuitive and ready to go in minutes 
Complex interface with steep learning curve
Email marketing tools
Built-in email campaigns with click & website visit tracking Advanced email and funnel builder, but requires setup
Workflow automation
Smart, practical automations for follow-ups & tasks Powerful automation engine for marketing workflows
Lead & contact management
Centralised and easy-to-use contact profiles Extensive contact tagging and segmentation
Task reminders & follow-ups
Automated and manual reminders to stay on track Available, but buried in more complex workflows
Sales pipeline management
Visual, drag-and-drop sales pipelines Customisable pipelines, but more geared toward agencies
Landing pages & forms
Simple, embedded forms linked to contacts Advanced funnel and landing page builder
GDPR friendly
UK GDPR compliant with full data controls US-based, requires extra setup to ensure GDPR compliance
Learning curve
Low – you'll be confident within 30 minutes High – expect time to onboard, train & learn
Support
UK-based, personal, friendly support Global support – mostly chat-based
Customisation
Enough to fit a small businesses needs—without overwhelming Highly customisable – but complexity adds up
Pricing transparency
The basic for £19/month and everything for just £59/month Basic is $97/month Unlimited is $297/month
Integration
Connects with popular tools like Outlook, Google & Xero Extensive integration options, especially via Zapier
So, who’s it for?
Popcorn CRM
Popcorn is perfect for small businesses and startups in the UK who want a clear, easy-to-use CRM that helps you grow without needing a tech team. You get contact management, email marketing, sales pipelines and follow-ups – all in one place, without the overwhelm. If you’re looking for a tool to support your day-to-day sales and marketing, this is it.
GoHighLevel
GoHighLevel is a powerful marketing platform aimed at digital marketers, agencies, and consultants who need a full suite of tools to manage campaigns across multiple clients. If you’ve got the time (and budget) to learn it, it’s a strong choice for large-scale automation – but it may be overkill for small, single-focus businesses.
Need a hand figuring out if Popcorn CRM is right for you? Book a quick demo – no jargon, no pressure, just helpful advice.
What our customers say
Everything about popcorn is so simple yet effective. It’s exactly what we need!
