CRM Comparisons:
Keap CRM VS popcorn CRM
A no-nonsense comparison for Small and Startup Businesses
Keap CRM vs Popcorn CRM: Which is Best for Small Businesses?
Keap (previously known as Infusionsoft) is a powerful marketing automation platform designed with small businesses in mind. It comes with lots of features—especially for those who want to heavily automate their sales and marketing from top to bottom. But if you’re looking for a simpler, more focused CRM that helps you generate leads, manage your contacts, and convert sales—without the hefty price tag or steep learning curve—then Popcorn might be more your cup of tea.
Let’s take a look at how they compare…
Popcorn CRM vs Keap CRM: Feature Comparison
We’ve broken things down so you can easily compare the two across the features that matter most to small and startup businesses in the UK.
Feature
popcorn CRM
Keap
Dashboard
Built for small businesses
Specifically designed for UK small & startup businesses Built for Marketing Agencies, small businesses, with a focus on automation & heavy workflows
Ease of use
Clean, simple interface with no jargon 
Feature-rich but overwhelming for new users
Email marketing tools
Built-in email marketing with website visitor tracking Advanced email automation tools
Workflow automation
Light-touch automation that’s easy to use Powerful, rule-based automation (formerly Infusionsoft)
Lead & contact management
Everything in one place with clear timelines, tagging and segmentation Extensive CRM records with tagging and segmentation
Task reminders & follow-ups
Built-in task management and auto follow-ups Tasks and automations built into workflows
Sales pipeline management
Visual pipeline that’s easy to customise and Automate Advanced pipeline with automation
Landing pages & forms
Built-in landing pages and lead capture forms
Built-in landing page and form builder
GDPR friendly
Built with UK GDPR compliance in mind GDPR tools available, but not default for UK
Learning curve
Learn it in under 30 minutes Requires training or onboarding to get started
Support
Direct access to a real human (based in the UK) Live chat and support available (US-based)
Customisation
Enough to fit your needs—without overwhelming Highly customisable, with steep learning curve
Pricing transparency
£59/month gets you the essentials: email marketing, CRM, pipeline, and automation From £129/month for core CRM and automation features
Integration
Zapier and FreeAgent Wide range of integrations via Zapier
So, what’s the difference?
Keap (previously Infusionsoft) is built for those who want to take deep control of their marketing automation—it’s packed with tools and powerful features. But that power comes with complexity. You’ll likely need to invest time in training or hire someone to manage it for you.
Popcorn, on the other hand, strips away the noise. It’s designed specifically for small and startup businesses that want to keep things simple, get up and running fast, and only pay for what they actually need. No bloated features, no overwhelm—just a lightweight CRM that helps you generate leads, manage relationships, and close sales with ease.
Who’s It For?
Keap CRM is ideal for small businesses that have outgrown basic tools and want to invest time (and budget) into building automated, multi-step sales and marketing workflows. If you’ve got the time and team to manage a powerful system, Keap might be the right fit.
Popcorn CRM is perfect for UK small and startup businesses that want to get started quickly with a straightforward, all-in-one CRM that keeps everything in one place—without needing a manual (or a degree in marketing automation).
Want to see if Popcorn CRM could work for you?
Book a free demo and get a feel for how Popcorn works in under 30 minutes.
What our customers say
Everything about popcorn is so simple yet effective. It’s exactly what we need!
