CRM Comparisons:
Pipedrive CRM VS popcorn CRM
A no-nonsense comparison for Small and Startup Businesses
Pipedrive CRM vs Popcorn CRM – Which is better for small businesses?
When it comes to choosing the right CRM for your small business, it’s easy to get lost in a sea of jargon, features, and flashy dashboards. Pipedrive CRM is a popular name in the CRM world, known for its strong sales pipeline management. But how does it compare to Popcorn CRM — a simpler, more focused CRM built specifically for small and startup businesses in the UK?
Below, we’ve created a side-by-side comparison to help you decide which CRM might be the better fit for your business. No fluff. Just facts.
Why are small businesses choosing Popcorn over Pipedrive?
Let’s be honest — Pipedrive has a lot of powerful tools. But that power often comes with complexity and cost. Many small businesses tell us they feel overwhelmed by features they don’t use, hidden costs, and a steep learning curve.
That’s why Popcorn CRM keeps things refreshingly simple. It gives you the essential tools you need — like contact management, email marketing, GDPR-friendly tracking, Deal management and pipeline management — all in one easy-to-use place. No fiddling about. No bloated price tags. Just a CRM that actually works for you.
Feature
popcorn CRM
Pipedrive CRM
Dashboard
Built for small businesses
Built specifically for UK small businesses and startups 
No – built for all sizes (mostly larger teams) Ease of use
Simple and intuitive — up and running in minutes 
Can be overwhelming, steep learning curve Email marketing tools
Email marketing, website tracking & lead alerts included Limited on free plan, upgrades needed Workflow automation
Light-touch automation for follow-ups and reminders Limited or behind paywall
Lead & contact management
Centralised contact records, history & tracking in one place 
Powerful, but more complex
Task reminders & follow-ups
Smart reminders and automatic follow-up prompts Available
Sales pipeline management
Visual pipelines with drag-and-drop simplicity Included Landing pages & forms
Easy-to-build forms with integrated tracking & GDPR tools Requires upgrade for full features
GDPR friendly
Fully compliant with UK-based support and consent tracking Requires upgrade for full features
Learning curve
Learn in under 30 minutes — no training needed 
High – time and training needed
Support
UK-based support via phone, email & live chat Community support unless you pay
Customisation
Custom fields, tags & pipelines — no tech skills needed Highly - but complex and expensive Integrations
Connects to key tools like Gmail, Outlook, FreAgent, Xero & more Highly - but complex and expensive Pricing transparency
NO Contracts, NOHidden Costs or Setup Fees 
Tiered pricing — key features often locked behind paywalls
Cost for essential features
£29 - 59/month 
Starts at £14.90/user/month — key tools cost extra
So… which one’s right for you?
If you’re running a small business or startup in the UK and want a CRM that’s genuinely easy to use, with everything you need in one place — Popcorn might just be your perfect match.
But if you’ve got a larger team, a dedicated sales process, or need advanced automation, Pipedrive could be worth the extra time and investment.
Still unsure? That’s alright — it’s a big decision. Why not try Popcorn for yourself and see how it stacks up?
Book a free demo and discover how simple CRM can be.
What our customers say
Everything about popcorn is so simple yet effective. It’s exactly what we need!
