The Features Small Businesses Actually Use
popcorn keeps things simple — everything you need to manage leads, follow up faster, and grow your sales. No clutter. No fuss.
5 Features Our Customers Love ...
No Bells, No Whistles, Just the Essential Features a Small Business Needs...
Explore popcorn’s simple, joined-up features
popcorn brings all your sales and marketing tools together in one easy-to-use system — built specifically for small businesses.
Jump to any section below to see how popcorn helps you stay organised, win more sales, and market smarter — all without the complexity.
See the Bigger Picture
Stay organised and in control with everything connected in one place.
Win More Sales
Tools to help you track every opportunity and close deals faster.
Marketing Made Simple
Generate, nurture, and convert leads effortlessly with joined-up tools.
See What’s Working
Focus your time on what delivers results — not on guesswork.
Stay Compliant & In Control
Protect your data and stay GDPR-ready automatically.
Features to See the Bigger Picture
Running a small business means juggling a lot — contacts, emails, quotes, files, accounts, and reminders. popcorn brings everything together in one simple, visual system, so you always see the full picture.
Whether it’s your team’s activity, a customer’s history, or your data across tools like FreeAgent and Gmail, popcorn keeps everything connected and easy to manage.
Simple to Use CRM (Contact & Company Pop-ups)
Simple to use CRM
Activity Tracking & Timeline
Drag & Drop Pipelines (with Deal Values)
Build and manage visual sales pipelines that fit the way your business works.
Customise each stage to match your sales process and instantly see where every prospect or customer is — so nothing slips through the cracks.
Company Profiles
Bring everything together with the company pop-up — all connected contacts, deals, notes, and reminders in one clear view.
See your team’s activity in a simple chronological timeline, so you always know what’s happening and who’s involved.
File Manager
popcorn’s fully integrated file manager lets you upload, store, and organise files from anywhere in the platform.
Share documents securely, control who has access, and keep everything in one easy-to-manage place — so you and your team can always find what you need, right when you need it.
Clear & Visual Reminders / Tasks
Keep on top of every follow-up with one simple, visual view of your reminders — whether for yourself or your whole team.
Manage tasks by the simplified Dashboard, campaign or on a single page, so you never miss a chance to nurture a lead or close a deal.
Undo/Recovery Tool
One of our simplest — and most loved — features.
The Undo / Recovery tool gives you 30 days to restore any deleted emails, contacts, campaigns, or deals, saving you the stress (and time) when something gets accidentally deleted by you or your team.
Multi-User
Add and manage team members in seconds with popcorn’s simple Admin Control Panel.
Control who can access specific features and data, so every user sees exactly what they need — keeping your CRM secure and organised.
FreeAgent Integration
popcorn integrates seamlessly with FreeAgent — the UK’s leading accounting software for small businesses.
Create quotes in popcorn and sync them with FreeAgent (and vice versa), while keeping contacts aligned — giving you full financial visibility when prospecting and closing deals.
Zapier Integration
Connect popcorn with over 3,500 other apps through Zapier — from your favourite marketing tools to everyday productivity platforms.
Keep your data flowing smoothly and securely between systems, so everything stays in sync without the manual work.
Outlook 365 Integration
Connect your Outlook 365 accounts to popcorn and keep every team email perfectly in sync.
All messages are automatically added to the contact’s timeline, giving everyone a complete, shared view of every conversation — a single point of truth for your entire team.
Gmail Integration
Connect your Gmail accounts to popcorn and bring every email — yours and your team’s — together in one place.
Each message is automatically synced to the contact’s timeline, giving your whole team a single, shared view of every conversation and a true single point of truth for your customer relationships.
Want a single source of truth for your team, without the bells and whistles?
Feature to Help You Win More Sales
Tired of chasing leads through messy spreadsheets or endless email threads?
popcorn makes selling simple. You can see your entire pipeline, track every deal, and instantly know where each opportunity stands.
It’s everything you need to move prospects from “just interested” to “let’s do this” — all in one visual space.
Drag & Drop Pipelines (Trello'ish)
Deal Management
Create and share professional quotes in just a few clicks — by email or via a secure online link.
Each deal keeps all your notes, activity, and details together in one place, and links directly to your pipeline so you can track progress and total deal values at every stage.
Simplified Dashboard
popcorn is built to be simple and visual — and the Simplified Dashboard takes that even further.
With one click, switch to a clean view that shows who you need to follow up with and where every deal sits in your pipeline. You can manage 90% of your daily tasks without ever leaving the dashboard — no more getting lost trying to find the right button.
Products/Services
Add your products and services into popcorns Deals to create accurate quotes in seconds.
Click on any item to instantly see its profit, conversion rate, and performance — so you always know what’s working and where to focus your efforts.
Custom Reporting
Create powerful, custom reports in popcorn using simple or advanced filters — and re-run them anytime with a single click.
Once your report is ready, use the Action button to instantly:
- Send email marketing
- Add or remove contacts from pipelines or campaigns
- Apply or remove tags
- Export data
- Subscribe or unsubscribe contacts
- Reset scores
- Delete records
No more anonymous data — just clear, actionable insights that help you focus on real people and how best to engage with them.
Want to turn your pipeline into a simple, visual sales engine?
Features to Make Marketing Simple
Marketing doesn’t need to be complicated — and with popcorn, it isn’t. All your key tools are joined up in one simple place, so you can attract new leads, nurture them automatically, and convert them when they’re ready to buy.
From email campaigns to landing pages and automations, everything works together to save you time and make your marketing effortless.
Lead Scoring & Website Tracking
popcorn automatically tracks and scores your prospects’ activity — from email opens/clicks right to every page they visit on your website for up to three months after their last engagement.
Customisable lead scoring helps you spot who’s ready to buy (and why), giving you the insight to follow up at exactly the right time.
Email Marketing
Send professional email Marketing straight from your CRM — fully joined up with your website tracking.
Every open, click, and page visit is automatically recorded on the contact’s timeline, giving you complete visibility of engagement.
Build emails easily with the drag-and-drop editor, manage templates, check deliverability with built-in tools, and use lead scoring to spot who’s ready to buy
Easy-to-Use Automations
Set simple rules to automatically nurture your contacts as they move through your sales process. Trigger actions from events like campaign activity, pipeline updates, Email marketing or even when someone visits key pages on your website — saving time and keeping prospects engaged.
Campaign Management
Think of a campaign like a smarter version of a Mailchimp list — one that lets you nurture segmented groups of contacts and see exactly who your real prospects are, where they are in the sales journey, and when they’re ready to buy.
Use tools like email marketing, pipelines, automation, landing pages, and forms to turn interest into action.
Custom Forms
Build custom forms in popcorn and add them to your website or landing pages to automatically create, update, and manage your contacts.
Capture new leads instantly and keep your data clean and connected — no manual entry needed.
Drag & Drop Email Editor
Create beautiful, personalised emails in minutes — no design skills needed. popcorn’s simple drag-and-drop editor helps you send the right message to the right people at the right time.
Plus, built-in tools like spam-checking, templates and AI personalisation help your emails look great and land in the inbox.
Branded Landing Pages
Email Delivery Tools
popcorn’s built-in delivery tools help your emails reach the inbox where they belong.
Run pre-send checks for spam triggers, broken links, SPF Issues and personalisation issues – to improve your Email Marketing deliverability rates and maximise engagement.
Email Template Manager
Keep your marketing consistent and on-brand with popcorn’s built-in template manager.
Create, save, and organise your email templates into folders for easy access and team-wide control.
Update designs in one place to keep every campaign aligned — simple, organised, and fully integrated into your CRM.
Data Segmentation
Wherever you see a list in popcorn, hit Filter to slice your data in seconds — by tags, activity, pipeline stage, email engagement, products, dates, and more. Save any filter as a smart segment so it’s reusable and always up to date.
Turn segments into action instantly with the Actions menu:
Send email marketing
Add/remove from pipelines or campaigns
Apply/remove tags
Subscribe/unsubscribe
Reset scores
Export
Delete (with safeguards)
It’s dynamic, joined-up targeting — so you focus on the right people at the right time, without spreadsheets or faff.
Ready to turn data into action — no spreadsheets?
Create powerful, custom reports in popcorn using simple or advanced filters — and re-run them anytime with a single click.
Once your report is ready, use the Action button to instantly:
- Send email marketing
- Add or remove contacts from pipelines or campaigns
- Apply or remove tags
- Export data
- Subscribe or unsubscribe contacts
- Reset scores
- Delete records
No more anonymous data — just clear, actionable insights that help you focus on real people and how best to engage with them.
Data Segmentation
Wherever you see a list in popcorn, hit Filter to slice your data in seconds — by tags, activity, pipeline stage, email engagement, products, dates, and more. Save any filter as a smart segment so it’s reusable and always up to date.
Turn segments into action instantly with the Actions menu:
Send email marketing
Add/remove from pipelines or campaigns
Apply/remove tags
Subscribe/unsubscribe
Reset scores
Export
Delete (with safeguards)
It’s dynamic, joined-up targeting — so you focus on the right people at the right time, without spreadsheets or faff.
Lead Generation Insights
popcorn automatically tracks and scores your prospects’ activity — from email opens/clicks right to every page they visit on your website for up to three months after their last engagement.
Customisable lead scoring helps you spot who’s ready to buy (and why), giving you the insight to follow up at exactly the right time.
Product & Service Performance
Add your products and services into popcorns Deals to create accurate quotes in seconds.
Click on any item to instantly see its profit, conversion rate, and performance — so you always know what’s working and where to focus your efforts.
Ready to turn data into action — no spreadsheets?
popcorn makes GDPR compliance simple. It automatically manages all your email unsubscribes and telephone opt-ins and opt-outs in a clear, visual way.
You’ll have instant visibility of every email and campaign a contact is linked to, making it easy to manage preferences and stay fully compliant.
Multi-User - Access Controls
Add and manage team members in seconds with popcorn’s simple Admin Control Panel.
Control who can access specific features and data, so every user sees exactly what they need — keeping your CRM secure and organised.
Want peace of mind baked into your CRM?
What our customers say about our features
We can tell you how good popcorn is, but why not hear it from our small business customers themselves?
...I love the fact that I can track the customer journey from opening an email, right through to what they are doing on the website. So I know exactly what's working and who is interested.
