“Today’s customer is skeptical, connected and well informed,” says Mark Morin, customer relationship builder. He advises that instead of always emphasising selling, brands should try and be more personal since this catches consumers’ attention.
popcorn can help you with this by tracking your emails and seeing who engages, what they engage in and if they’re interested in buying or not. By doing this, you’ll get to know the people you communicate with on a more personal level, and can send them personalised emails depending on the data they’ve given you.
As part of our TEDTalk Blog.