The simple HubSpot alternative for UK small businesses
Everything your team actually uses, for a fraction of the HubSpot bill. CRM, pipeline, email marketing, website tracking and Hot Prospects in one simple price. No contract, no setup fee, and we move your data across for you.
- No contract
- Free data import
- UK-based support
- FreeAgent partner
- Official FreeAgent partner
- Award-winning UK CRM
- Built in Birmingham for small businesses
- Data stored on secure UK/EU servers
In short
popcorn CRM is a simple HubSpot alternative built for UK small businesses. One price per user includes CRM, pipeline and forecasting, email marketing and automation, forms, landing pages, website tracking, Hot Prospects and WhatsApp. For a 3-user team it costs £99 a month, which is £603 a month less than HubSpot Marketing Hub Professional.
- From £59 a month for 1 user, £79 for 2 and £99 for 3, all features included (ex VAT).
- No contract and no setup fee.
- Free data import from HubSpot, plus a one-to-one setup session.
- UK-based support and data stored on secure UK/EU servers.
- FreeAgent partner: quotes sync into FreeAgent as pre-invoices.
Free cost calculator
How much could you save by switching?
Enter your team size and usage to compare popcorn with HubSpot Marketing Hub Professional, the tier most small businesses get pushed onto for automation. It takes 10 seconds and no email is needed.
Sound familiar?
Most businesses don't leave HubSpot because it's bad. They leave because it's too much.
The bill keeps climbing
Seats, contacts and add-ons turn a free start into a four-figure monthly bill.
What HubSpot really costs →Paying for features you never use
Upgrading a whole tier to unlock one tool.
7 things to review →The team won't use it
Too many menus, so follow-ups end up back in spreadsheets.
7 signs it's too complicated →Locked into a contract
Annual terms that renew before you've decided.
5 things to check →One price, all features
What HubSpot spreads across Hubs and tiers, popcorn includes as standard
Built around how a small business actually sells: find leads, nurture them, spot who's ready and never miss a follow-up.
CRM and contacts
Contacts, companies, notes, timeline, tasks and reminders.
Pipeline and forecasting
Deals, values, expected close dates and sales targets.
Email marketing and automation
Campaigns and nurture sequences, with 3,500 emails a month included.
Forms and landing pages
Capture enquiries straight into the CRM.
Website tracking and Hot Prospects
See who's warming up and call them first.
WhatsApp, dashboards and FreeAgent
Messaging, a Daily Dashboard and quotes into FreeAgent as pre-invoices.
Side by side
popcorn vs HubSpot for a small business
An honest comparison. HubSpot is a powerful platform, but most small teams only need part of it.
| Area | HubSpot | popcorn CRM |
|---|---|---|
| Pricing | Separate Hubs, tiers, seats and contact bands | One price per user, all features included |
| Example: 3 users | About £702 a month for Marketing Hub Professional | £99 a month |
| Contract | Annual commitment on Professional and Enterprise | No contract, monthly or 12-month |
| Setup cost | Required onboarding fee on Professional | No setup fee, free data import |
| Email marketing | Marketing Hub, full workflow automation from Professional | Built in, with automation |
| Lead scoring | Scoring tools on higher tiers, set up by you | Automatic Hot Prospects |
| FreeAgent | Contact and invoice sync via HubSpot's Data Sync app | FreeAgent partner: quotes sync into FreeAgent as pre-invoices |
| Support | Global support team | UK-based team |
| Best for | Larger teams needing broad, complex automation | Small businesses that want simple, joined-up selling |
Switching is easier than you think
We'll move you across. You won't lose a lead.
The biggest worry about leaving HubSpot is the move itself. So we do the heavy lifting.
Export from HubSpot
Follow our step-by-step guide to exporting your HubSpot data.
We import your data free
Your contacts, companies and deals, set up in your new pipeline.
One-to-one setup session
A 40-minute session to set up your pipeline and customer journey.
Switching offer: sign up within 14 days of your demo and Enhanced onboarding (data import plus a 40-minute one-to-one session) is free.
Book my demoFrom a business that switched
Read the ConnectFutures case study →"We moved from HubSpot, as when the free offer ended, it rocketed into hundreds of pounds per month!"
Zubeda Limbada, Founder and Director, ConnectFutures
£13,848
saved in a year
50%
time saved on email and data management
FreeAgent
official partner
UK
based support team
An honest word
popcorn isn't for everyone
If you need enterprise-scale custom objects, complex multi-team automation or a large marketing operations team, HubSpot may suit you better.
If you're a small team that wants to find leads, follow up and close more without a complicated system, you're in the right place.
Simple pricing
Pay for your users. Everything else is included.
- £591 user
- £792 users
- £993 users
A month, ex VAT. No contract, no setup fee and 3,500 emails a month included. There's also a free CRM for 1 user and up to 200 contacts.
The HubSpot alternative guides
Everything you need to decide, leave and switch
Sixteen practical guides, in the order most businesses need them.
1. Is HubSpot right for you?
2. Cutting the cost
3. Leaving HubSpot
Questions
Switching from HubSpot: common questions
What is the best HubSpot alternative for a UK small business?
For a small team that wants to find leads, follow up and close more without a complicated system, popcorn CRM is built for exactly that. It includes CRM, pipeline and forecasting, email marketing, forms, landing pages, website tracking, Hot Prospects and WhatsApp in one price per user, with no contract, no setup fee and UK-based support.
How much cheaper is popcorn than HubSpot?
For a 3-user team, popcorn costs £99 a month against about £702 a month for HubSpot Marketing Hub Professional. That is £603 a month less, and over £9,600 saved in year one once HubSpot's onboarding fee is included. Figures exclude VAT.
Is there a contract?
No. You can pay monthly with no contract, or choose a 12-month agreement. There is no setup fee.
Can I bring my data across from HubSpot?
Yes. Export your contacts, companies and deals from HubSpot and we import them for you free of charge. Our export guide shows you what to export and how.
When should I switch if I am in a HubSpot contract?
Check your renewal date and notice period first, then set up popcorn before the renewal so you can move across without a gap. Our guide to cancelling HubSpot before your contract ends covers what to check.
Is there a free version of popcorn?
Yes. The free CRM is free forever for 1 user and up to 200 contacts, with the Daily Dashboard. Paid plans include all features.
Where is my data stored?
On secure servers in the UK/EU, with consent tools to help you meet UK GDPR.
Does popcorn work with FreeAgent?
Yes. popcorn is a FreeAgent partner. A quote built in popcorn can sync into FreeAgent as a pre-invoice, so the customer moves from sales into finance without rekeying.
Sources
See popcorn in 90 seconds
The Small Business Alternative to HubSpot
See how popcorn keeps your customer journey joined up, without the complexity or the HubSpot price tag.
No contracts · No setup costs · UK-based support
