Improve customer segmentation with CRM for small business
MECS Sales & Lettings achieved CRM customer segmentation improvement by using popcorn CRM to organise customer data more effectively. By creating a clearer structure for contacts and communication, the team could manage relationships more efficiently and deliver more targeted engagement.
No complicated setup. Up and running in minutes.
The Business
MECS Sales and Lettings is a property sales and lettings agency managing a large portfolio of landlords, tenants and property enquiries. With a fast-moving market and high volumes of customer communication, staying organised and responsive is essential to maintaining strong client relationships.
Problem – Customer information was becoming difficult to manage
As the business grew, managing customer data and communication became increasingly difficult.
The team faced several challenges:
- Large volumes of landlord and tenant data
- Difficulty segmenting different customer types
- Limited visibility across communications
- Manual and time-consuming administration
- Information stored across multiple systems
Without a structured way to organise contacts, it was harder to target the right customers with the right communication at the right time.
popcorn has highlighted the tremendous benefits of using digital intelligence to drive sales.
“In just 4 months popcorn’s simplicity and intelligence delivered a 10% increase to our turnover.”
Sami Mubarack – Managing Director, MCES Sales & Lettings
Solution – A simple CRM for managing customer communication
MECS Sales and Lettings introduced popcorn CRM to simplify customer segmentation and bring all client data into one system.
By centralising information, the team could easily group contacts and manage communication more effectively.
The business started using:
- Customer segmentation tools
- Centralised contact management
- Email marketing campaigns
- Property and enquiry tracking
With everything in one place, targeting and managing different customer groups became far more efficient.
30%
Increase in company turnover in just 4 months
What Changed – Better organisation improved customer management
With popcorn CRM in place, MECS Sales and Lettings gained much clearer control over their customer database.
The team could quickly segment landlords, tenants and prospects, making communication more targeted and relevant.
This helped the business:
- Improve customer segmentation
- Send more targeted communication
- Reduce manual data management
- Increase visibility across contacts
- Improve efficiency in day-to-day operations
This CRM customer segmentation improvement helped the team group contacts more effectively and communicate with customers in a more targeted way.
Reduced manual admin
Through simpler organisation
Results – Simpler customer management improved operational efficiency
Since implementing popcorn CRM, MECS Sales and Lettings has improved efficiency in managing customer data and communication.
The business now spends less time sorting information and more time engaging with clients.
The results included:
- Easier customer segmentation
- Improved communication targeting
- Reduced administrative workload
- More efficient contact management
The CRM customer segmentation improvement made customer management more efficient and helped improve communication across the business.
Simple customer management creates better communication consistency.
Simon Washbrook – popcorn CRM
Book a Demo
See how popcorn can simplify customer management
If your business is managing customer information across spreadsheets and disconnected systems, popcorn CRM helps bring everything together into one simple platform.
Book a free demo and see how small businesses are improving visibility, simplifying communication and organising customer data more effectively.
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