Improve lead generation with CRM for small business
No complicated setup. Up and running in minutes.
The Business
SHL Cleaning Services is a commercial cleaning company serving businesses across the Midlands and surrounding areas. With a growing customer base and an active sales process, the business relies on effective lead generation, targeted marketing and consistent prospect follow-up to support growth.
Problem – Managing enquiries was becoming difficult to scale
Before using popcorn CRM, SHL Cleaning Services relied on external support for their email marketing activity but lacked visibility into how prospects were engaging.
The business faced several challenges:
- Limited control over marketing activity
- Difficulty identifying qualified prospects
- Low visibility into prospect engagement
- Costly lead generation processes
- Limited insight to support sales follow-up
Without clear prospect intelligence, it was difficult to identify which contacts were most likely to become customers.
popcorn has helped us stay organised and improve the way we manage new enquiries.
“popcorn is a brilliant system that helps us generate loads of hot sales leads.”
Steve Hands – Director, SHL Cleaning Services
Solution – A simple CRM built for managing leads and follow-up
SHL Cleaning Services brought their sales and marketing activity into popcorn CRM to gain greater control over lead generation and prospect management.
By using the platform’s marketing and lead tracking tools, the team could create campaigns, segment contacts and identify engaged prospects more effectively.
The business started using:
- Email marketing campaigns
- Contact segmentation tools
- Lead generation and scoring
- Website activity tracking
- Visual sales pipelines
With everything managed in one place, the team could quickly identify and prioritise their most engaged prospects.
70%
Conversion of hot prospects identified by popcorn
What Changed – Better organisation improved sales follow-up
With popcorn CRM in place, SHL Cleaning Services gained far greater visibility into prospect behaviour and sales opportunities.
The team could now see which contacts were engaging with emails and visiting their website, making follow-up more targeted and effective.
This helped the business:
- Identify hot prospects faster
- Improve lead qualification
- Deliver more targeted marketing
- Increase visibility across prospect activity
- Focus sales efforts on engaged contacts
This CRM sales lead generation improvement helped the team better track enquiries and focus on the most valuable opportunities.
£750k
New sales in 6 months
Results – More organised lead management and stronger sales activity
Since implementing popcorn CRM, SHL Cleaning Services has significantly improved lead generation and sales performance.
The business now has greater control over its prospecting process and can identify sales opportunities much more effectively.
The results included:
- 500% increase in sales lead generation
- 70% conversion rate from hot prospects
- £750,000 of new sales generated in 6 months
The CRM sales lead generation improvement resulted in increased enquiries and a more efficient lead management process.
Consistent lead management helps small businesses turn more enquiries into real sales opportunities.
Simon Washbrook – popcorn CRM
Book a Demo
See how popcorn can simplify your lead management
If your business is juggling customer enquiries across spreadsheets, inboxes and disconnected systems, popcorn CRM helps bring everything together into one simple platform.
Book a free demo and see how small businesses are improving visibility, simplifying follow-up and managing opportunities more effectively.
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