CRM BASICS . CORE FEATURE

Data Segmentation: Find Exactly the Contacts You Need

What it is: Flexible CRM filtering that helps you quickly find the exact contacts, opportunities or activity you need. 

Segment your data by tags, pipeline position, email engagement, website activity and more. Then save the results or take action right away, keeping your list from becoming stagnant. 

 
 
START FOR FREE
BOOK A DEMO

CRM Features › CRM Basics › Data Segmentation

What you can do

Find exactly who you need

Quickly narrow down your contacts using the information already held in popcorn, from contact details and tags to sales and engagement data.

Segment by behaviour

Use email engagement, website visits, pipeline position and other activity to find people based on what they’ve actually done.

Turn your data into action

Filtered results with the Action menu open showing Email, Add to Workspace and Export.

How it works ​

1

Open the filters – Wherever you see a list of data in popcorn, click Filter.

2

Choose your criteria – Combine tags, pipeline position, email engagement, website activity and other CRM data.

3

Act or save – Use the Action button on your results straight away, or save the filters as a custom report for next time.

In just 4 months popcorn’s simplicity and intelligence delivered a 10% increase to our turnover.

Sami Mubarack, Managing Director

Works Alongside​:

See how these features connect.

Contact Management
Visual Sales Pipelines
Daily Dashboard

Common Quesions

Frequently Asked Questions About CRM Customer Segmentation

Customer segmentation in CRM means dividing your contacts into useful groups based on their characteristics, sales position, behaviour or engagement. It helps you focus on the right contacts rather than treating everyone in your database the same.
Use CRM filters to select the criteria that matter to you. In popcorn, you can combine multiple filters to narrow down a list and create the specific group of contacts you need.
Segmentation can use contact information, tags, pipeline position, email engagement, website visits and other sales or behavioural data held within your CRM.
Because your customer information and activity are already held in your CRM, you can identify relevant groups without having to export everything into spreadsheets or separate systems.
Yes. In popcorn, filters can use engagement information such as email activity and website visits alongside other CRM data, helping you identify contacts based on what they’re actually doing.

Turn your CRM data into action

Book a demo and see how quickly you can find anything about a contact.
Most CRMs bury contact info behind three clicks and a new page load. Popcorn doesn’t. In a personalised demo, we’ll show you the contact popup in action – one click, from anywhere, and everything about that person is right there. Book your demo and see it working on your own contacts, not a generic example.

Or if you’d rather explore first:

See How It Works