CRM . SALES FEATURE

Hot Prospects & Lead Scoring: Know Who’s Interested

Automatic lead scoring that joins up your contacts’ email, WhatsApp and website engagement to identify the prospects showing the most interest.
Track and score opens, clicks, website visits, return visits and the pages prospects view. Customise what matters to your business and let popcorn surface your hottest prospects automatically, so your team knows where to focus.
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CRM Features › Sales Features › Quoting & Proposals

What you can do

Spots your most engaged prospects

popcorn monitors engagement across email marketing, WhatsApp and your website, bringing those buying signals together against each contact.

Scores the behaviour that matters

Customise your Hot Prospect scale around your sales process, so the activity that’s important to your business helps determine who becomes hot.

Puts Hot Prospects in front of you

When someone becomes a Hot Prospect, popcorn surfaces them in the places you’re already working, including your Daily Dashboard, Sales Pipelines and contact information.

How it works ​

1

popcorn tracks engagement – Email and WhatsApp activity, website visits, return visits and specific page views are automatically connected to your contacts.

2

Engagement gets scored – Your customisable scoring rules turn those different behaviours into a clear indication of prospect interest.

3

Hot Prospects surface automatically – Engaged prospects appear in your Dashboard, Pipelines and contact information so your team knows who needs attention.

“popcorn is really intuitive and I can see exactly what’s going on in the customer journey… it makes me able to make really good business decisions!”

Joe Trodden, Mindset Experts

Works Alongside​:

See how these features connect.

Deals & Opportunities
Contact Management
Sales Dashboard

Common Quesions

Simple answers to common questions about CRM lead scoring, from how prospects are scored to using customer behaviour to identify who may be ready for follow-up.
popcorn automatically scores the activity of your contacts across email marketing, WhatsApp and your website. As their engagement increases, their score builds and helps identify them as a Hot Prospect.
We can score activity including email opens and clicks, WhatsApp engagement, website visits, return visits and visits to specific pages, bringing those different signals together against the contact.
Yes. You can customise your Hot Prospect scale around the behaviours that matter to your business, so your scoring reflects the way your customers actually engage and buy.
You don’t need to keep checking a lead-scoring report. Hot Prospects are surfaced in popcorn where you’re already working, including your Daily Dashboard, Sales Pipelines and contact information.
It helps you focus your time on the people showing the strongest signs of interest. Instead of treating every prospect equally, your team can see who’s engaging and prioritise the right follow-ups.

Build your sales process around the way you actually sell

Book a demo and see how quickly you can find anything about a contact.
Most CRMs bury contact info behind three clicks and a new page load. Popcorn doesn’t. In a personalised demo, we’ll show you the contact popup in action – one click, from anywhere, and everything about that person is right there. Book your demo and see it working on your own contacts, not a generic example.

Or if you’d rather explore first:

See How It Works