CRM . MARKETING FEATURE
Website Tracking: Know who's showing interest before you follow up
What it is: Website Tracking shows you when contacts in your CRM visit your website, giving you useful insight into what existing prospects and customers are interested in and helping you understand when someone may be worth contacting.
Your website can tell you a lot about what people are interested in, but that information is much more useful when you can connect it to the people already in your CRM. See when contacts return to your website and use that extra insight to help decide who to follow up with and when.
CRM Features › Sales Features › Website Tracking
What you can do
See who's visiting your website
Get visibility of website activity from contacts you already know, helping you spot when prospects are showing renewed interest.
Understand what interests your contacts
See useful website activity alongside the contact information already held in your CRM, giving you more context before you make contact.
Make follow-up more timely
Use website activity as another signal when deciding which prospects deserve your attention, helping you prioritise your sales follow-up.
How it works
1
Connect your website tracking with popcorn CRM so website activity can be associated with contacts.
2
Monitor visits and see when contacts are showing activity on your website.
3
Use that information alongside your CRM to decide who to follow up with.
Stefania Pellegrino, Purely Plantain Chips
Works Alongside:
See how these features connect.
Common Quesions
Here are some common questions about website visitor tracking for small businesses.
Website visitor tracking helps you understand when people are visiting your website and, where the visitor can be identified as a contact, gives you useful insight into their website activity.
Website activity can provide another useful signal when deciding who to follow up with. If a prospect is showing interest by returning to your website, that information can help you prioritise your next conversation.
Yes. popcorn CRM’s Website Tracking can show website activity from contacts already known to your CRM, helping you connect website interest with specific prospects.
Yes. Seeing a contact’s website activity can give you additional context about the areas of your business they are exploring, helping you have a more informed follow-up conversation.
Keeping website activity alongside your contacts and sales information means you can consider a prospect’s wider activity when deciding what to do next, rather than having useful information separated across different systems.
Know when your prospects are showing interest
Book a demo and see how website tracking can give you more insight before you follow up.
Your prospects can visit your website several times before they’re ready to speak to you, but you won’t always know when that interest is happening.
In a personalised demo, we’ll show you how popcorn CRM connects website activity with your contacts, giving you another useful signal for deciding who to follow up with and when.
Or if you’d rather explore first:
