Marketing features

Our marketing features are designed for businesses that want to generate more leads, nurture prospects automatically, and turn more enquiries into customers.

Whether you’re sending email campaigns, capturing website enquiries, or looking to automate repetitive marketing tasks, popcorn marketing helps you save time while staying connected with your audience.

No complicated setup. Up and running in minutes.

popcorn CRM dashboard

Who are the marketing features best for?

Designed for businesses that want to attract more leads, nurture customer relationships and grow through smarter, more effective marketing.

Businesses looking to generate more leads

You want a consistent way to attract new enquiries and grow your sales pipeline.

Businesses sending email campaigns

Keep in touch with prospects and customers using targeted email marketing that’s easy to manage.

Businesses stuck on manual marketing

Automate repetitive tasks like follow-up emails and lead nurturing so you can focus on running your business.

Growing businesses that want better insight

Understand how prospects interact with your emails and website so you can prioritise the right opportunities.

What problems do the marketing features solve?

From inconsistent lead generation to time-consuming manual marketing, these features help you attract, nurture and convert more prospects with less effort.

Struggling to generate leads

Unable to consistently attract new enquiries and grow your sales pipeline.

Generate more leads with landing pages, web forms and targeted email campaigns.

Time-consuming marketing

Spending hours manually sending emails and following up with prospects.

Automate your marketing with personalised email journeys and follow-ups.

Low customer engagement

Finding it difficult to stay connected with prospects and encourage them to take action.

Send relevant, targeted campaigns that keep your business front of mind.

No visibility of marketing performance

Not knowing which campaigns are working or which prospects are ready to buy.

Track email engagement, website activity and lead scores to make better marketing decisions.

Features

Explore the marketing tools designed to help you generate leads, automate campaigns and build stronger relationships with your customers.

Email editor

 

Create professional emails with an easy-to-use drag and drop editor. Design engaging campaigns, personalise your content, and send communications without needing technical expertise.

Landing pages

 

Build landing pages to support your campaigns, capture leads, and guide prospects towards taking action. Create professional pages without relying on developers or third-party tools.

Automation

 

Automate repetitive marketing tasks and nurture prospects through personalised journeys. Trigger actions based on emails, forms, website activity, and customer interactions to save time and improve engagement.

Website forms

 

Create forms to capture enquiries and automatically add new contacts into popcorn. Keep your data organised and ensure new opportunities are followed up quickly.

Email statistics

 

Monitor how contacts engage with your campaigns through clear, easy-to-understand insights. Track opens, clicks, and activity to understand what resonates and improve future communications.

Email template manager

 

Create, save, and organise reusable email templates for consistent communication across your business. Quickly access approved templates and reduce the time spent creating campaigns from scratch.

Lead generation insights

 

Gain visibility into how prospects interact with your emails and website. popcorn automatically tracks and scores your prospects’ activity — from email opens/clicks right to every page they visit on your website for up to three months after their last engagement.

Customisable lead scoring helps you spot who’s ready to buy (and why), giving you the insight to follow up at exactly the right time.

Data segmentation

 

Organise and filter your contacts into meaningful groups based on criteria such as campaigns, industries, or customer types. Deliver more relevant communications and target the right audience more effectively.

Deliverability checker

 

Use our deliverability checker tool to review your email content before sending and identify factors that could affect deliverability. Improve inbox placement, reduce the risk of emails being marked as spam, and maximise campaign performance.

Don't just take our word for it...

Join hundreds of UK business owners who’ve simplified their sales with popcorn and haven’t looked back since.

Book a Demo

Wondering if popcorn marketing is the right fit for your business?

Every business approaches marketing differently, so a personalised demo is the best way to explore how popcorn can help you generate more leads, automate your marketing, and build stronger customer relationships.

We’ll show you how the system works, answer your questions, and help you decide what will best suit your business.