We decided to write a quick cheat sheet for anybody who struggles to understand some of the email marketing buzzwords as well as for those of you how are already confident with email. The article is divided into two parts; first it’s going to walk you through all the general Email Marketing definitions and then in the second part we will focus on popcorn-related terms. Without further ado, it’s time to roll up your sleeves and make some notes!
Industry Jargon & Buzzwords for Email Marketing
Popcorn terms for Email Marketing:
One-Click CRM – This is one of our favourite features here at popcorn. One-Click CRM allows you to easily see all the information about prospect with literally one click without exiting your current screen. Not only that, but you can also see the contact’s activity timeline i.e. when were they emailed, how they interacted with your email, which webpages they visited on your site, add notes/reminders and all the cool stuff that you would expect. The biggest benefit of One-Click CRM is that within seconds you are able to learn everything about your prospect and how you should communicate and target.
SPAM Rating Tools – It tells you how confident you should be that your email is going to reach the inbox before you send it. Popcorn looks for spammy words
Lead Scoring – Popcorn monitors how your prospects interact with your emails and is able to recognise certain behaviours. Using a personalised scoring system popcorn can tell you who your cold, warm and hot leads are. By using lead score you can increase your sales revenue by 41%. It also decreases poor quality leads sent to sales by 52%.
Smart Filtering – This tool allows you to target and clean up your database, sorting your contacts based upon their activities, behaviours, website pages visited, tags, plus much more. List segmentation is very useful because it allows you to personalise the contents of your email more and keep your database easy to read-through. For example, if you were to email professionals in the airline industry your content would be most likely a bit different then the emails you sent to professionals working in education. Typically, when you segment your contacts, you will increase engagement by 40%.
Drag & Drop Email Editor – This feature allows you to easily design your emails. When you for example create a newsletter from scratch, popcorn gives you a blank page. You can then choose various blocks (e.g. text block, image block, video block, title block etc.) and drag them onto this blank page. And that’s basically how you can create a professional-looking email template in a matter of minutes without any graphic design skills. Simple as that.
Merge Tags – Say you send out a bulk email to hundreds of contacts. You want the email to be personal. To make it more personal you would like to start off your email with ‘Hello Matthew…”. How do you do that if all your prospects have different first names? You use merge tags. You type “Hello” and then insert a merge tag for the first name. Popcorn will automatically insert the prospect’s first name once you send the email. Easy.
I hope you found this summary useful and valuable. Here at popcorn we like to say that what differentiates us from other email marketing agencies is the support we provide for our customers. Our number 1 priority is to help of you who would like to get started with email marketing and those who would simply like to deepen their knowledge. If some of the definitions mentioned above sparked your interest in popcorn, there is nothing stopping you from trying out our free trial. Just click here.