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Specifically for small businesses interested in CRM and prospect management

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Simon Washbrook

How To Grow Your Database With Your Personal Email

One of the most common questions we get here at popcorn is about growing your database. Of course in order to leverage email marketing techniques you first need to have prospects i.e. someone that you can actually email. Thanks to the Internet you are able to easily create a funnel that will start with users giving out their email addresses and could potentially end with a sale. This infographic presents 10 ideas on how you could capture email and thus grow your database using personal email.
photo for grow database with personal email article displaying 10 ways to grow your database using personal email

10 Ways to grow your Database using: Personal Email

“one of the questions I am asked the most is ‘how do I grow a database without buying data?’ you organically grow your list…”

1.Forwarding Emails

A simple one, but try asking your readers to forward useful articles onto friends and colleagues.

2.Personal Email Unsubscribes

Watch your unsubscribe rates, if they start to go up, you are un-doing all of your hard work to grow your database.

3. Add p.s. to Personal Emails

Try adding a p.s. to your auto-signature, asking your readers to sign-up and give them a link to click on.


Another simple but effective one, try sending an Email highlighting what your Newsletter offers and ask them to sign-up.

5.Old friends

Re-connect with old customers and colleagues, by sending a newsletter invite.


Create new and exclusive content (not on your blog) that can only be received via email.


Ensure you have all your Customers, Prospects & Contacts (new & old) on your database.


Create offers and promotions that can only be redeemed by giving an email address.


Add a clickable graphical banner advert beneath your auto-signature, asking readers to sign-up.

10.Competition through personal email

Run a competition where the 100th email response wins.

popcorn is a smart, easy-to-use and efficient platform that not only helps you compose beautiful emails and newsletters but also helps you manage your sales funnels and leads. If you would like to test popcorn and see if it could help improve your email marketing game, you can sign-up for the free trial here.

Enjoyed this article? Comment below or read through our blog for more sales and marketing insights.

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