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Specifically for small businesses interested in CRM and prospect management

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Simon Washbrook

How To Grow Your Database Using Offline Marketing

One of the most common questions we get here at popcorn is about growing your database. Of course in order to leverage email marketing techniques you first need to have prospects i.e. someone that you can actually email. Thanks to the Internet you are able to easily create a funnel that will start with users giving out their email addresses and could potentially end with a sale. This infographic presents 10 ideas on how you could capture email and thus grow your database using the offline marketing.
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10 Ways to grow your Database using: Offline Marketing

1.Phone Book

Try going through the contacts in your phone and mail client (Outlook, Mail etc).


Export all the contacts from your Accounts software-make sure that you include Quotes as well as Invoices.
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3.On Hold

Promote your Newsletter in your phone on-hold message, directing them to sign-up online.

4.Your Staff

Ensure that your team always encourage contacts to sign-up during their conversations.


Conduct joint Marketing activities with your business partners/suppliers and their existing contacts.


Hunt through all of your old enquiry letters, emails and phone logs.

7.Business Cards Marketing Strategy

Dig out all of the business cards that you have gathered in various draws from meetings and networking events.


If you have premises, use the building signs and “A” boards to drive traffic to your sign-up page.

9.Sign-Up Cards Marketing Strategy

Create some simple sign-up cards that you can pass onto potential subscribers.

10.Products/Services Marketing Strategy

Promote your sign-up page when Marketing all your other products and services-try dropping a sign-up card into product boxes or adding a Call to Action to the bottom of a White Paper.

Enjoyed this article? Comment below or read through our blog for more sales and marketing insights.

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