It is the results of good email marketing which prove just how relevant the channel is today, but this is easier said than done. “Timely, relevant content, personalised and targeted at an engaged audience should all be part of your content marketing strategy,” Jonnie Jensen, founder of content and social media agency Live+Social, explains.
Where the Missing 80% of Sales Go
January 6, 2026
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I came across a stat recently that stuck with me: most small businesses lose around 80% of potential sales simply because follow-up slips through the cracks.
