It is the results of good email marketing which prove just how relevant the channel is today, but this is easier said than done. “Timely, relevant content, personalised and targeted at an engaged audience should all be part of your content marketing strategy,” Jonnie Jensen, founder of content and social media agency Live+Social, explains.

Making your CRM work for your small business
I wrote this article How to make CRM work for your small business, as I have worked in the world of CRM for over 17 years,