Bringing Better Business
What is prospect relationship management?
Prospect relationship management, or PRM, is a subset of customer relationship management, or CRM. CRMs take a holistic view of all your contacts—leads, loyal customers and all. But PRM focuses specifically on your prospects as individuals; it puts emphasis on your contact and how to nurture them. Working with PRM in mind means focusing your efforts on your contacts that have shown signs of engagement, and qualifying them as a customer. For contrast, a lot of businesses sometimes take a ‘cold-marketing-to-all’ approach, but this does not guarantee success. PRM allows companies to be more selective with their marketing efforts by targeting contacts that are showing signs of engagement. By doing this, you will typically increase sales conversion by x%!
What does prospect relationship management require?
What are the benefits of prospect relationship management?
‘60% of a customer’s buying decision is made before reaching out to sales. Identifying and nurturing your prospect at this stage, means you can influence their buying decision.’