We all want customised experiences and products—but when faced with hundreds of options, consumers easily freeze up and can’t decide. With fascinating new research, Sheena Lyengar demonstrates how businesses can improve the experience of choosing.
She says that too many options offered could have a negative consequence on the consumers ability to choose, and suggests to get rid of irrelevant alternatives and info in order to make the process as easy as possible.
As part of our TEDTalk Blog.
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