The infographic below provides you with 10 simple tips that will make your email marketing game smarter and better. While 10 may seem like a lot, even implementing one tip at a time will significantly impact the results of your email marketing campaigns. Implement them all and see your stats skyrocket! And remember, work smart rather than hard!
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10 tips for Smarter Email Marketing
- Use a CRM to track all your readers’ activities in one place, so you know who and what they are interested in.
- Test and measure – use split testing to test every aspect of your email, so you know exactly what works and what does not.
- Schedule your emails to go out like clockwork, so your readers know when to expect them.
- Add auto responders so when your readers goes to a specific page on your website they get a targeted email.
- Look for behaviours not opens and clicks and use scoring to help identify real prospects.
- Keep your email copy short with a link to your website for more details.
- Increase your open rate by keeping your subject line under 9 characters – 16 max.
- Schedule your emails to go out when your readers have time to read them.
- To improve your response rate, try sending the odd basic email, that looks like you have sent it from your mail client.
- Monitor your bounce and unsubscribe rates, if they go up, it’s time to change your format/message/sending frequency.
Smarter email marketing from popcorn – by using a CRM based system we track and score all your readers activity across both your email and your website, even when they re-visit separately from your email. So, you know exactly who your next prospect is and what they are interested in.
Why not give us a go with a free 30 day trial and phone support. – www.popcorncrm.co.uk
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1 Comment
This article has been extremely beneficial to me.