
Sheena Lyengar: “How to Make Choosing Easier”
In her TEDTalk, Sheena Lyengar says that consumers can be overwhelmed by choices; getting rid of unnecessary information helps consumers.
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In her TEDTalk, Sheena Lyengar says that consumers can be overwhelmed by choices; getting rid of unnecessary information helps consumers.

Thank you for attending the Popcorn BSO workshop! As promised you can now download the slides from the presentation. I hope you find them useful! If

Emmett Shear, co-founder of streaming platform Twitch, explains how streaming brings back shared experiences – and how powerful belonging is.

This TED talk by Scott Galloway touches on ethical side of marketing and dives deep into marketing strategies of tech giants.

In this TEDTalk, Chris Bailey argues that we need a break from the constant stimulation technology provides us with.

Mark Morin advises that instead of always emphasising selling, brands should try and be more personal, as this catches consumers’ attention.

As relevant as ever, Joseph Pine’s 2004 TEDTalk on what consumers want is still applicable. His main focus is the importance of authenticity.

Sam Usher talks about neuromarketing, consumer psychology, and how layout and angles can change people’s engagement with content.

In this email marketing interview, the second episode of popcorn’s ‘Behind The Email’ series, Oliver Hills from Birmingham Updates shares his take on email marketing and
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