The Customer Buying Cycle

Stage 3 – Nurture

Prospects
Leads
Nurture
Target
Close
Customers

Nurturing Your Prospects

Not every prospect is ready to buy straight away. Good marketing keeps you in front of them and helps you understand when they are ready to take the next step.

Email marketing is a great way to stay connected, especially when it works alongside your CRM and website activity. With popcorn, you can see how contacts are engaging with your emails and website, helping you understand what they are interested in.

You can use this information to:

• Keep prospects engaged with relevant emails
• See which contacts are showing more interest
• Create segments based on their interests and activity
• Set up automated responses and follow ups
• Identify contacts who may be ready to buy

This gives you a clearer picture of where your prospects are in their buying journey, so you can follow up at the right time and with the right message.

What is a business thinking?

business

Businesses can see which prospects are here to stay, and guide them on their journey.

A business can:

  • Select, tag and organise prospects based on individual behaviours
  • Qualify contacts as cool, warm and hot prospects
  • Monitor engagement across email, website and social

Here, businesses are zeroing in on potential customers. You’re more able to get an idea of each prospect as an individual, and can cater your communication accordingly.

What is a customer thinking?

customer buying cycle customers

Customers are more seriously considering your company.

A customer is:

  • Engaging with your output, or searching for it themselves
  • Answering preliminary sales calls
  • Getting a feel of the company culture

They have put your company on their shortlist. They’re closer to a sale, but still need some persuasion. Some will drop off the sales pipeline here, often due to time/budgetary constraints.

See how popcorn has helped our customers

Since using popcorn’s measurable data we have managed to increase business levels from 1,750 to 6,386 cases last year. They have also more than ‘doubled the number of completions in the last 5 years and attest a huge amount of that to the simplicity and intelligence of the popcorn system.
Danielle Wilson
Danielle WilsonAir Sourcing
We get the results we want, in the quickest and most efficient way possible!
James Ellis
James EllisCreative Alliance
...It allows me to gain control over my sales process and keep in active contact with all of my customers and suppliers. Being able to email and track activity directly from popcorn gives me the intelligence of knowing who to follow up with and when.
Stefania Pellegrino
Stefania PellegrinoPurely Plantain Chips
Over the next 2 months popcorn delivered new sales (185:1 ROI) and a reduction in stress as I was able to predict exactly who was engaging. This then freed up a working day each and every week.
Antony Adams
Antony AdamsInternational Education Week
Everything about popcorn is so simple yet effective. It’s exactly what we need…
Charlotte Thorp
Charlotte ThorpKinetic Communications
We were able to start using popcorn immediately, allowing us to organise all our data in one place, easily segment and communicate with the different customer groups, automatically track and target prospects.
Sami Mubarack
Sami MubarackMECS Sales & Lettings
It was really easy to transfer our data from HubSpot, and popcorn’s customer support was amazing! Now we no longer have to worry about forgetting anything or using our CRM, because popcorn is so simple to use.
Zubeda Limbada
Zubeda LimbadaConnectFutures
Steve was able to use popcorn's ‘really easy to use drag and drop editor’ to create powerful emails himself. Then using the simple filters, he could quickly segment his contacts to send targeted emails in a fraction of the time it previously took.
Steve Hands
Steve HandsSHL Cleaning Services