The Customer Buying Cycle

Discover the five stages of your customer's journey, from prospect to loyal advocate

Want to understand the customer buying cycle?

Making the most of where your contacts are in their customer journey is critical. This is what the customer buying cycle does: visualising the process to help you guide your customers through it.

The best kept secret to successfully converting contacts into customers is this:

Keep everything simple!

The more complicated you make the process, the greater the chance that either you or your team will not use it.

And when that happens, you miss opportunities and lose sales.

These five stages show what your contacts need at each stage of the cycle and what you can do to influence them in their buying decision.

Click on each stage to find out more:

right curved arrow


right down curved arrow



customer buying cycle gif



left up curved arrow


left curved arrow

Increase your sales lead generation:
Smarter. Faster. Simpler.

Watch our FREE training course on how to build a qualified sales pipeline using CRM and email marketing in 12 bite size videos.

flowchart sales pipelines

Award-Winning Small Business CRM

popcorn global awards 2020 2021
popcorn dyslexia awards 2020 winner
west midlands business champions finalist
great british entrepeneur awards

The popcorn Promise:

To make lead management for small businesses a whole lot simpler - we promise you:

No contracts, set up or hidden fees

Up and running in 15 minutes

Simple and highly visual tools​