Making the most of where your contacts are in their customer journey is critical. This is what the customer buying cycle does: visualising the process to help you guide your customers through it.

The best kept secret to successfully converting contacts into customers is this:

Keep everything simple!

The more complicated you make the process, the greater the chance that either you or your team will not use it.

And when that happens, you miss opportunities and lose sales.

These five stages show what your contacts need at each stage of the cycle and what you can do to influence them in their buying decision.